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Email is one of the most effective marketing tools used today. Real estate agents are using emails to connect with clients, seek out new leads, engage their audience with newsletters, promotions and information and of course, turn leads into clients. If you are struggling to convert leads via email, here are five tips you can use to boost your lead conversion.

#1. Use it to Reconnect

One of the best ways email can serve your real estate business is by helping you target pre-qualified leads. If someone visits your website and opts in with their email, their marketing efforts you put into converting this lead are more likely to pay off. Instead of assuming the prospect is not interested because they leave the site, you can now use email to remarket to the prospect, nurturing the lead and then converting them into a client.

#2. Personalize Emails

Email is so effective because there are so many opportunities to personalize the message, making it more likely that a lead will open the email. Use the prospect’s first name in the subject line to make it even more personalized. Personalized emails are 75 percent more likely to be opened and also have higher click-through rates. Not every lead is looking for the same thing, so you need to tailor the message.

#3. Keep the Message Short

Long emails will inevitably be deleted. No one has time to read through paragraphs of text. Keep the message directed, short and targeted. Use bullet points to get the message across. Try to include visuals if possible and make sure your contact info is bold and easily accessible. Don’t waste time including fluff and excess information.

#4. Send Emails at Different Times

One way to help convert leads via email is to make sure you are sending emails at the appropriate times so the lead sees it and opens it. Sending an email late at night, during lunch hours or early in the morning may send the email into a black hole. Try to test out sending emails at various times throughout the day to see when you have the best open and click-through rates.

#5. Insert Open-Ended Questions

If you want a lead to truly convert, you need to engage them in the email. Ask open-ended questions. Don’t just spout out information and expect a lead to engage with you. You have to find out as much information on the lead as you can and tailor this message by asking the right questions. If a lead feels like they are a part of a generic email campaign, they will likely read the message and delete it without reaching out further.

These tips will help you convert leads into clients via email. The biggest takeaway is to keep the email messages targeted and specific to the lead.

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

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