How Do I Find Out Who Owns a Property?

When it comes to commercial and residential real estate, off-market properties provide an incredible potential for both investment and pursuing new leads. But finding out who owns a property is key to taking advantage of those off-market opportunities. So how do you find out who owns a property? Here are three easy ways to discover ownership and grow your real estate prospects.

Review Property Tax Records

Whether you’re looking for details about who owns a residence, commercial property, or simply a piece of undeveloped land, one of the first places to search is with the county tax assessor. Taxes are collected on every type of property, and the assessor holds records of who is paying those taxes.

Most tax records will indicate several important pieces of information: the property owner’s name, their contact information, the most current property appraisal, and details about any liens or unpaid property taxes. All of this information can help you in your search for off-market properties that may be positively positioned for investment. For instance, if a property owner has unpaid property taxes, they may be willing to sell their property quickly and at a lower price in order to avoid foreclosure.

Searching for who owns a property through the tax assessor requires some research on the front end. In order to view tax details for a specific property, you will need either the address or, in some cases, the lot number for the property. Larger counties will likely have their databases online, allowing you to search for owner details from anywhere. Smaller, rural counties, however, may require an in-person visit in order to gather the property ownership information you need.

Search for Property Deeds

Another common way to discover who owns a property is to look at property deeds. These are most likely to be found in the county recorder’s office or with the registrar of deeds. The recorder retains all records of property sales or transfers and will have the most up-to-date information about who owns a property.

Much like searching for tax records, looking for property ownership by deed requires some information about the property such as the address or lot number. Depending on the deed, you may only be able to find the information you need using the lot number. Once you know the property details, you can start your deed search online as some counties host certain public information on their websites. In other cases, you may need to take a trip to the county recorder’s office in order to have them pull the deed. The document will show you the current and past owners, as well as whether or not the property has any liens.

All-in-one Online Property Platform

Searching for who owns a property one-by-one can be incredibly time-consuming. And when property information is lacking—such as a complete address or the lot number—discovering ownership details can be even more daunting.

One of the most effective search methods to find out who owns a property is to utilize an all-in-one database and online platform. When using ProspectNow, for example, property searches can be accomplished by region, city, neighborhoods, or individual property. Instead of traversing from county to county or website to website, you can discover ownership details on residential and commercial properties in any city from wherever you are.

For over a decade, ProspectNow has been providing key property data and insights for investors, brokers, and agents across the country. Our database of millions of properties helps real estate professionals save time and money—allowing them to increase lead generation and growth potential with property and ownership details all in one place.

With an all-inclusive property search platform, every search produces important details to help you find the next best investment. You can learn who owns a property, contact information, and even management information for commercial real estate. Instead of searching one property at a time, grab hold of contact information for key decision makers and properties across your region so you can focus on maximizing your leads and growing your business.

Find Out Who Owns a Property With ProspectNow

Ready to find out who owns a property without leaving the office? ProspectNow’s cost-effective tools mean you can analyze properties that are most likely to sell, contact property owners with less effort, and close more deals.   Start your free trial today to learn more.

Review of offrs

As a real estate agent, your time is a valuable commodity. Chances are high that you would much rather spend your time closing on sales than finding property leads. That’s where leveraging technology can help. To lessen the burden of prospecting for sales leads, several software platforms provide databases and tools designed to find better leads and more easily contact those leads. One such software is offrs.

Overview of offrs

Offrs is a lead generation software that uses predictive analytics to predict which properties are most likely to be offered up for sale in the next 12 months. It is best suited for real estate professionals looking for seller leads on residential properties. The company recently launched a new platform that revolves around various Smart Apps, which includes Territory Builder, based on offrs’ Smart Data.

Offrs requires a minimum six-month contract. Pricing details are no longer available to the public.

What Other Reviewers Say

While some reviewers are pleased with the product and claim they found leads using the software, many are not satisfied and report finding no reliable or viable leads with offrs. Despite company claims of 74 percent accuracy of the predictive analytics used by the platform, several users disagree. Many complain that the data is “grossly” inaccurate, the interface is not user-friendly or intuitive, and cancelling the service is difficult if not impossible. One reviewer warns, “If you want to generate business – this does not work.”

In 2019, the company was acquired by Constellation Real Estate Group and soon after a new version of the platform launched. Several users view the ownership change unfavorably. One real estate agent complains, “Now, they make you pay extra for everything and the leads have a lot of bad information.”

How offrs Compares to Alternatives

Offrs has several competitors, such as ProspectNow. ProspectNow also powers its platform with data from predictive analytics and machine learning. Unlike offrs, ProspectNow is transparent about its pricing and encourages integration with other software systems via use of its API. Additionally, ProspectNow features commercial properties as well as residential, allowing for a more complete picture of the overall real estate market.

How Important are Property Descriptions?

It doesn’t matter if you are in residential or commercial real estate, writing property descriptions is one of the most important things you can do to sell your listings. People see your property descriptions long before you have a chance to discuss the property with them.

According to the National Association of Realtors (NAR), 44 percent of home buyers started their search online. A study done by LoopNet and Google indicates that 59 percent of respondents start their commercial real estate search online. Since you won’t be there to talk to most buyers, an accurate and creative property description is critical for both residential and commercial real estate agents. Here are seven tips to help you write those descriptions.

1. Identify the Target Market for Your Listing

Today, business moves very fast because everyone is in a hurry. Buyers know what they’re looking for. If you publish a very general listing, it won’t attract anyone’s attention. Before you write property descriptions, make sure you’ve defined the key advantages of your property and the type of buyer who would be most interested in it, then write your listing descriptions to attract those individuals.

2. Review the Competition

It’s very rare that your listing will be the only one buyers will have to review. Take advantage of the opportunity to review competing listings and identify those things that will give you a competitive advantage. Consider the features other listings highlight and the time those listings have been on the market. If you find listings that have been on the market for longer than they should, you can look at the pricing and features to identify things you shouldn’t highlight in your property description.

3. Make Your Headline Count

The headline for your property description is the thing that must grab the reader’s attention when they are skimming through a long roster of listings. You only have a few seconds to accomplish that. Based on your target market for a specific property, write a headline that is:

·        Very specific. Include the most important feature of the property that will speak directly to the target market. Very often, this feature is the location of the property.

·        Short. You need to make your headline very concise. The headline isn’t the place to use flowery language or to tell a story. The headline should make your target market take notice.

·        Use descriptive words. Avoid the language that will automatically disqualify your property. For example, in residential real estate, most buyers know that “cozy” means very small.

4. Write a Descriptive Opening Statement

If your headline attracts attention, the next thing you need to do is give them a reason to keep reading. The best way to do that is to describe the key feature of the property in terms of proving its value. For example, here’s an example of a headline and opening statement:

Residential

·        Headline: Upscale Loft Living in Downtown Chicago

·        Opening statement: This spacious loft with dedicated parking puts you right in the middle of all the downtown action.

Commercial

·        Headline: Rare Apartment Offering in Growing Community

·        Opening Statement: Current Cap Rate: 4.2% | Market Cap Rate: 5.0% | Day-One Cash-on-Cash: 5.5%. April Apartments is a well-maintained property in the highly sought after neighborhood of Glory Park.

5. Create a Narrative

If you look at typical listings, you’ll find many that are too short and uninteresting. Many listings are one long block of text that is difficult to read, or they appear in all capital letters. You want to encourage your prospects to read the description, so make it easy for them to do so.

Paint a picture of how wonderful it would be for your prospect to be successful in purchasing the property. Use descriptive adjectives and write as if you were talking to a prospect. Whenever possible, make use of headings, white space, and bullet lists to make it easy for buyers to scan the description. Write a description that allows your target prospect to picture themselves owning the property and getting the benefit of the specific features they require.

Residential

Think about your target prospect. Is the home’s open floor plan perfect for keeping track of a busy family? Does the indoor to outdoor living layout make the home an entertainer’s dream, or are the mountain views sure to bring serenity to their daily lives?

Don’t take up valuable real estate in your property descriptions with things that are already included as a standard part of the listing such as number of beds or baths. Consider these examples.

Boring: five bedrooms, four baths

Descriptive: mother-in-law suite with a separate entrance and dedicated bath

Boring: updated kitchen

Descriptive: stainless steel appliances, quartz countertops, farmhouse sink

Boring: renovated

Descriptive: a recent remodel includes hardwood floors throughout and luxurious finishes

Commercial

Is your target prospect looking for a high foot traffic location, a prestigious business address, or a consistently high occupancy rate? Use descriptors that can bring your listing alive.

Boring: downtown

Descriptive: in the heart of commerce in downtown

Boring: parking is available

Descriptive: plentiful secured parking for your staff and customers

Boring: renovated building

Descriptive: completely renovated and ready for your tenants to customize their space

6. Consider SEO Optimization

Your property descriptions will appear frequently on the internet. Be sure that you consider SEO optimization. For example, use phrases that you know people will be searching for. That could be the location, property type, and specific amenities.

Since a description is typically fairly short, don’t repeat keywords excessively. One or two occurrences of a keyword phrase are typically all you’ll need. Never abbreviate phrases that you know people will include in a search.

7. Check the Details

If your property descriptions include grammar and spelling errors, you’ll lose points with your prospects. No one wants to complete a real estate transaction with someone who they’re not sure has a grasp of the details. Get someone else to read the description if you’re not sure you can spot your own errors.

Your property descriptions are a critical part of your property marketing plan. Potential buyers will quickly decide whether your listing is worth their time. If you make descriptions compelling and easy to read, you’ll increase the number of leads it produces. You’ll also have everything you need to make outstanding face-to-face presentations to the right buyer.

 

How to Generate Commercial Solar Leads

Selling commercial solar power isn’t like selling business computers. Every business needs computers, but not every business is planning to install solar power. Therefore, the key to generating commercial solar leads is to understand how the solar market is structured, and to target your market carefully.

Who is Using Solar Today?

A 2018 report from the Solar Energy Industries Association (SEIA) identified the Top 10 Rankings for businesses using solar power.

1.      Apple

2.      Amazon

3.      Target

4.      Walmart

5.      Switch

6.      Google

7.      Kaiser Permanente

8.      Prologis

9.      Solvay

10.  Fifth Third Bank

These leading corporations have increased their investment in solar significantly. For example, in 2009, Walmart was the leader, and companies like Apple and Amazon weren’t anywhere in the rankings. In 2014, Walmart was still leading the pack, but Prologis, Apple, and Target had joined in. In their 2018 report, SEIA shows Apple in the lead with four times the solar usage of Walmart in 2014.

These companies represent the innovators and early adopters of solar energy. They use this alternative energy source to help them reach their corporate goals for the environment. They also use solar because it can save them money. But, there is still a solar chasm that marketers must address.

What is the Solar Chasm?

Many consumers and businesses have installed solar power. But, solar power hasn’t reached the everyday conversation of consumers and businesses in general. It’s important to recognize that the technology is still new to many people.

The chasm refers to the jump that solar marketing people must make from the Innovators and Early Adopters to the Majority of potential customers. Using targeted niche marketing strategies is the way to leap over that chasm.

How to Find Commercial Solar Leads

You’ll need to do some research and then create targeted marketing strategies for the types of commercial buyers in your service area.

Start Generating Commercial Solar Leads by Defining Your Targets

You need to start by identifying the demographics of businesses that are most likely to buy solar from you. One excellent way to do that is to survey your existing customers. Ask them to explain why they considered solar.

They may have reasons related to their geographic location, the cost of electric service in their area, the rate of electric service increases, the unreliability of their electric service, an environmental goal, or reducing operating expenses. Operating expense reduction may be a key factor for companies that have multiple locations such as Target, Walmart, and Kaiser Permanente.

Another approach is to refine your list of demographic indicators and use service companies that can help you create a database of companies that meet those criteria such as ProspectNow and their commercial real estate databases. This is different from purchasing leads, which can be an expensive way to get contact information from people who everyone is trying to reach. Developing your own prospect list will help you find prospects who meet your criteria, not the criteria of a lead generator.

Create Value Propositions for Specific Industries

Solar energy can offer significant value to a number of industries. But each industry will typically have different reasons for using solar. Some might focus on the cost reduction they can achieve with solar, and some might have a secondary focus on their corporate responsibility for going green.

Establish a Robust Referral Program

It doesn’t matter if you’re just starting out or you have a strong customer base, referrals are a common approach for finding leads in the solar industry. Getting referrals from existing customers is the best way to acquire warm leads. But, don’t underestimate the power of using feedback from existing clients to get indirect referrals. A number of activities that will help you establish an effective referral program.

·        Always ask customers for referrals to other businesses in their niche who could receive the same type of positive results

·        Ask customers for reviews, not only of your service, but feedback on the results they’ve experienced moving to solar

·        Offer incentives for both referrals and reviews

·        Write case studies that illustrate the problems your customers needed to solve and how you helped them solve the problems with solar power

·        Publish reviews and case studies on your website and social media platforms

·        Include case studies in prospect newsletters

Focus on Education

Due to the Solar Chasm, your challenge is not only to find targeted prospects, but also to educate them about the benefits of going solar.

If you wanted to generate leads for a product that your prospects were already planning to purchase, an ad on LinkedIn that highlights your company’s expertise might be all you’d need to attract targeted prospects. With solar, you have a two-pronged challenge. First, you need to educate them about solar power and then you can sell them on why they should work with you.

Create a content marketing plan that is effective at educating readers about how solar power works, its benefits, how to tell if you could benefit from solar power, the process for procuring solar power and other topics with an educational focus.

Target Early Adopters

There are still many early adopters for you to target. Use the internet to attract those prospects. Complete keyword research to identify the keywords people who are interested in exploring solar power use to get information. Optimize your website to rank in the search engines for key terms.

You can also advertise on the internet to direct people who are already interested to the information on your website that is specific to those farther down in your sales funnel. When creating educational material, make sure you have content for people at all different stages of considering solar.

While there are challenges when you want to generate commercial solar leads, the market outlook is bright. Studies are showing projections for significant increases in solar power usage. Industries such as government, schools, and retail are prime targets for moving to solar power.

Keep in mind that part of solar power’s value proposition is that government support is available to help businesses with loans and incentives for going solar. Today, all indications are that going solar is a good move for almost any business. Use a free trial at ProspectNow to find out how demographics can help you sell solar power.

 

 

Supercharge Your Real Estate Business with Demographic Data

Commercial and residential real estate agents can use demographics to make their marketing more effective. Demographics can help agents understand their local market better and point them in the right direction in their marketing efforts. With the variety of real estate demographic information that’s available, smart agents are using demographic data to generate leads, get listings, find areas ripe for a retail client’s new location, identify potential sellers, and close more sales.

Finding Motivated Sellers

For many agents, finding motivated buyers is much easier than finding property owners that are ready to sell. For one thing, a real estate website with a property search automatically attracts buyers. And, most agents post their listings on a variety of online listing websites. Since a large portion of commercial and residential buyers use the internet to find listings, it’s possible to generate a flow of buyer prospects.

The larger problem is finding property owners who are motivated to sell. In residential real estate, agents can obtain important demographic information from the National Organization of Realtors™ (NAR). For example, the annual Profile of Home Buyers and Sellers provide demographics such as average age, income, and number of years a seller lived in their home.

You can use that demographic data to search lists of property owners in your farm area that meet those criteria. In addition, you can use a property owner database that has even more sophisticated predictive analysis capabilities.

For commercial sellers, you can use a different set of criteria. For example, a business that is growing or has merged with a competitor would be a good prospect. And, if the business has been closed, there’s a good likelihood that the owner will decide to sell. You can also consider things such as floods that may prompt an owner to sell a property they can’t or don’t want to rebuild.

Identifying the demographics you want to target is sometimes the easiest task. After that, you need a database that tracks all of the information you’re targeting. Only then can you identify owners based on those criteria to compile a targeted list. ProspectNow offers both commercial and residential databases where you can search on a number of criteria and use predictive analytics to find your prospects.

Once you have a list of potential sellers in your area, you can start a marketing campaign that you target to those property owners. For example, if you’re creating a direct mail piece, it should speak to a 55-plus audience. You should use images of mature parents with older children, not a young couple with a toddler. It’s an easy way to help control marketing costs because you know that you’re spending time and money to reach the right people.

Researching a Farm or Service Area

Demographics are also helpful if you’re moving to a new area or choosing a new farm area. You need to know what businesses and individuals are located in that area. You also need to know about any changes that the area is experiencing. With the right demographics, you can answer the following types of questions:

·        Is the population in the area increasing or decreasing?

·        Are most homes in the area buyer-owned or rented?

·        What is the average age of the residents of the area?

·        What are the local taxes?

·        What is the average home price?

·        What is the average income?

·        How many commercial businesses serve the area?

·        How many retail outlets serve the area?

·        Is employment increasing or decreasing?

·        Does demand exceed supply for needed services?

For a residential agent, this type of information will help them determine how to sell to the residents in the farm area. If you’re choosing a new residential farm, you’d want to know if one agent is dominating the market. You can check your local MLS listings to discover which agents have sold in the area.

In another example, a commercial agent can determine whether a geographic area is expanding or contracting. That information would have a big impact on how successful the agent would be if they targeted the area.

Finding the Right Opportunities for Investors

Both residential and commercial real estate agents work with investors. The difference is usually a matter of company size. On the residential side, many agents work with small investors who purchase one single-family residence at a time for rental income. Commercial agents typically work with larger businesses that want to invest in multi-family, retail, office, or industrial properties.

For a residential agent working with a residential investor, it’s not enough to know all about a home for sale. They also need to know about the community. For example, they need to know how many rental homes exist, the average monthly rental, nearby amenities, and the turnover. They need to determine if there are things in the area that would attract renters such as a university or military installation.

A commercial agent needs a great deal of information to determine whether to recommend an investment to a client. If a commercial client is looking for a location for a new grocery store, the agent needs to know about the competition, the traffic in specific locations, cost of capital, whether population is increasing or decreasing, how easy it would be to hire employees and what the average salary might be, among other things.

Demographics would also play a big part in a commercial agent’s efforts to determine how well a particular investment would fit into a client’s portfolio and when assets aren’t going to continue to add value to a portfolio.

A successful real estate agent will use demographics as a competitive advantage. There are many places to obtain demographic data, but gathering, tracking and analyzing that data can be extremely time consuming. The difficulty of obtaining usable information is one reason why many agents don’t bother using demographics to the fullest.

That’s where ProspectNow can help agents of all types stand out from the crowd. For commercial real estate agents, ProspectNow offers a databases of 40 million properties, 14 million businesses and companies and 15 million LLCs and corporations. On the residential side, local, metro and national databases offer predictive analytics, owner contact information, and filtering by dozens of criteria. You can get more clients and close more deals by starting your free trial.

 

 

 

 

 

 

 

LionDesk Review: Finding the Right Real Estate CRM

Customer relationship management is an essential component of your real estate business. And with plenty of options available on the market today, it can be challenging to find the CRM that is right for you. LionDesk is just one of the many real estate specific CRMs to choose from. As you trial or research new options, we wanted to provide a concise review of LionDesk including its many benefits, features, cost, and commentary from other customers. Want to learn more about the LionDesk real estate CRM? Let’s get started.

LionDesk: Key Features and Cost

As a customer relationship management platform, LionDesk’s top feature includes its CRM capabilities. The platform offers a place for you to organize clients and set reminders for essential tasks for each client. Other standard CRM features include automating communications and setting up multi-channel drip campaigns to help you close more leads. LionDesk also has a collection of unique features as well.

LionDesk Features 

What makes LionDesk different from other CRMs? Many features go beyond the standard platform. 

  • Transaction management to help navigate clients through to closing.
  • Search and share listing from the MLS
  • Integration with other tools
  • Video Texting
  • Lead Assist using artificial intelligence

According to the LionDesk website, one feature that makes the platform stand out among the rest is that it is “committed to constant improvement and innovation.”

LionDesk Cost

After a 30-day free trial, LionDesk offers three different pricing tiers for its clients. The prices are calculated either monthly or annually, with a slight reduction in cost for annual payments.

Starting at $25/month, customers receive full access to the platform, but with limited numbers of emails and texts that can be sent each month. Another key difference from other tiers is that clients at this level will pay more in overage charges if they send too many emails, texts, or videos through the platform.

The next tier, PRO+, is the most popular option at $49/month. This level allows for more communication with clients as well as other features such as a custom phone number and email for bulk campaigns.

The final tier for LionDesk is the Elite package for $99/month. This option provides the most flexibility for communication with clients as well as contact integration and import and one-on-one training to help you and your team get the most out of the platform.

LionDesk Pros and Cons

Like any platform or CRM available, there are some pros and cons to LionDesk. These are just a few of the main pros and cons referenced by users who have tested or continually use the platform.

Pros

  • It can be used on Android and iOS devices as well as on the web.
  • Competitive pricing for the features offered
  • A large number of features compared to other CRMs
  • Task management functionality helps agents keep track of each step in the real estate process.

Cons

  • Difficulty using your own number for text campaigns (and additional costs)
  • Limited customization of data fields
  • Trouble integrating certain tools and apps

What Others Are Saying about LionDesk

The best way to determine if a CRM is right for you is to see what other users and customers have to say about the platform. Here is what real estate professionals have to say about LionDesk.

Does all the things a good CRM should

On G2.com, realtor Brenda C. commented about her experience using LionDesk. “I love being able to text customers directly from the app or software. It also allows me to respond right away when they text back.” She goes on to point out that “Graphics are very difficult to add to emails/texts. They have to be uploaded and the URL copied.” Brenda cites the platform as being a bit clunky, despite having all the features she would expect from a real estate CRM.

If I could make it do what it is supposed to do…

Managing broker Ken C. shared his thoughts over on Capterra. He writes that “I think the program is good…I will continue to use LionDesk and hope we can get to some accommodation for setup and customer service.” His biggest struggle is the lack of assistance in getting LionDesk up and running so that his brokerage can get the most out of the platform.

Alternative CRMs

Overall, LionDesk has many positive reviews — with several clients emphasizing a need for better customer support — but that doesn’t guarantee it is the right platform for your business. When looking for the right CRM, consider exploring some of these other options.

  • Follow Up Boss: A CRM designed for smaller real estate teams to help them follow up quickly and close more leads.
  • Wise Agent: Much like LionDesk, Wise Agent is advertised as an all-in-one platform that offers customer management, marketing, transaction management, and more.
  • Top Producer CRM: A web-based CRM that focuses on creating custom landing pages, lead capture, and tracking.

Find and Manage More Leads with ProspectNow

What if customer management could be partnered with qualified lead generation? With ProspectNow’s CRM you are introduced to millions of commercial and residential real estate leads. You also gain access to predictive analytics to help determine which leads are most likely to convert without wasting time and effort chasing client information. Maximize your time and resources by starting a free ProspectNow trial today.

How to Generate Commercial Roofing Leads

Generating commercial roofing leads can be tough especially if you are new to the business. With thousands of competitors, you need to make your business stand out. We’ve created 11 helpful ways to generate leads for your commercial roofing business.

1. Your Roofing Website

Your roofing website is a lead generation tool. Leads can locate you through search engines and links to your website. Your website should be listed on social media platforms, business cards, and advertisements.

Keywords are essential to online lead generation. Select keywords that are specific to the services you offer and what your target audience may be searching for. Use your location to narrow down the search. If your business is located in San Francisco, optimize for “San Francisco Commercial Roofing” rather than simply Commercial Roofing.

Make sure that your website’s home page includes an enticing call to action. There should be a lead magnet that you give away to collect the lead’s contact information. This could be a guide to commercial roofing, an infographic or the top ten things you need to know when replacing a commercial roof. Website visitors are great leads and you need to be able to follow up with them.

2. Engage on Social Media

Social media is becoming a great place to build rapport with leads. Businesses and individuals spend time lots of time on social media. Creating posts that inform your customers can help you build authority and trust with commercial roofing leads. It is a great place to showcase the quality of your commercial roofing projects which can help convert them.

Great content for social media posts:

  • Pictures of recent jobs
  • Tips on selecting roofing contractors
  • Information on the best commercial roofing materials
  • Promotions and Discount offers
  • Answers to Frequently Asked Questions

3. Facebook Business Page

Many people like to check Facebook business pages to learn more about companies. Your Facebook business page should reflect your company’s brand and provide the necessary contact information to get in touch with you. You’ll want to include a professional cover photo, a concise About section and a call to action.

Facebook allows you to put a call to action just under your cover photo. You can choose from:

  • Call Now
  • Contact Us
  • Sign Up
  • Send Message
  • Send Email

Link the call to action on a landing page on your website. This will allow you to collect their information and follow up with the leads. It will also provide them with information on your services.

4. Facebook Ads

One of the best Facebook ad strategies is to use a lead magnet to collect a person’s contact information. A post that advertises a free giveaway draws attention and gets many people to click. Create an ebook or infographic that provides owners with valuable information on commercial roofing that they may not know.

An infographic can be a visually appealing way to display statistics. They can be inexpensively created by freelancers on Fiverr or Upwork.

An ebook will create curiosity in your product. It is often a few pages and details information that may not be common knowledge. This is a great way to show your expertise in commercial roofing materials, contracts, repairs, etc.

Another great lead magnet is a checklist. Providing a lead with a checklist gives them a useful tool in deciding their roofing needs. It can also set you apart as an authority.

Commercial roofing lead magnet ideas:

  • Top Ten Things to Look for in a Commercial Roofing Contractor
  • What You Must Know About Roofing Before Starting a Job
  • Roofing Repair Checklist – What You Must Do First

5. Retargeting with FB Pixel

Retargeted ads are advertisements that are going to be seen by people who have already interacted with a previous ad or website visitor. Retargeting increases the chances that leads will convert or interact with another one of your ads. It indicates that they have some interest in the roofing and liked the content that you put out in the past. Essentially, you are building rapport with them through social media.

Create custom audiences for retargeting with the following leads:

  • Website visitors – 7 days, 14 days, and 30 days
  • Landing Page visitors that did not convert
  • Thank You Page Visitors
  • People who engaged with other ads

6. Increase Visibility with Instagram

Instagram will increase your visibility and authority. It allows you to post more on-the-job content. You can use Instagram to take followers on a commercial roofing journey and display your operations. This will build trust and encourage people to contact you for projects.

Instagram is social media, so it is wise to engage with followers in order to convert them to customers. Encourage them to ask questions about commercial roofing. Share successful roofing stories with them. Give helpful tips to owners who may need a new roof. Keep it short and sweet. Most people on Instagram are mainly interested in photos.

7. Networking Referrals

Networking is a great way to connect with people who may have roofing needs. Attend a professional networking group, like Business Networking International (BNI) or join your chamber of commerce.

When attending a business networking event, make sure that you bring plenty of business cards. You’ll want to quickly exchange information with other potential referral partners.

Get to know people who share the same clientele as you, but don’t have competing businesses. Commercial realtors would make great referral partners because they are constantly interacting with people who are buying commercial buildings. Painters and other contractors may be able to refer your business as well.

8. Google Adwords

Google Adwords is a highly effective tool for generating commercial roofing leads. Creating a Google Adwords advertisement requires a bit of research on the keywords that your target market uses.

For your ad, it is important to use keywords with buyer intent. Avoid phrases like “How to repair a roof.” This is something a DIY person will search for. Instead, use the location and roofing. For example, “Seattle Commercial Roofing” or “Atlanta Commercial Roofing Repair.” This will focus on the people in your area who are looking for roofing services.

9. Blogging

Most companies are using blog posts to connect with their target market. Blogging allows you to capture more organic SEO traffic. It also allows you to showcase your work and set yourself apart as an expert in your field.

Blogging can also be used to overcome common objections and provide answers to frequently asked questions. It is another place to display photos of your commercial roofing handiwork.

To generate more traffic to your website through blog posts, combine your best posts with Google or Facebook advertisements. Create Instagram stories with your blog posts to drive Instagram traffic to your website. Share your best posts with industry publications.

10. LinkedIn

LinkedIn is the place to connect for business to business. You can use LinkedIn to discover networking partnerships and request introductions to leads. LinkedIn is often to search for the services. Make sure that your LinkedIn profile is SEO optimized for keywords your target market searches. Use the About section to detail the services that you provide.

Leads can request to connect with you through LinkedIn, but until you are connected, they can’t email you. Use your LinkedIn header image to provide an email for the leads to contact you so they won’t have to wait until you accept their request to connect.

Your About section is the place to detail what you do. It is a great place to connect with commercial real estate owners. Write about their pain points and explain how your services will meet their needs.

11.Direct Mail

Direct mail is still a useful method for generating leads. You can gather lists of commercial real estate owners through real estate software, such as ProspectNow. Send owners a flier on the services that you provide or promotions that you are currently offering.

Successful direct mail fliers include your logo, an eye-catching headline, a graphic and an enticing offer. Include your website and phone number to make sure that leads can contact you.

Current Trends in the Residential Real Estate Market

Though trends are just predictions, they still are worth knowing. The predictions below come from multiple data sources, revealing the general directions the real estate market is consistently moving toward overtime. Note that these trends are current as of March 2020.

National Economy Remains Unpredictable

With 2020 being a presidential election year, the political climate’s influence on the national economy remains unknown but likely will play a significant role. Historically, the October and November before the presidential election witnesses a decline in home sales, which usually rebounds in December. The more uncertainty the election outcome will be, the more volatile the housing market.

Also uncertain is the longer-term impact on the national (and global) economy from the pandemic COVID-19. Though many markets have yet to observe any impact on the housing market in their areas, the effect of the COVID-19 emergency in regions hit hardest by the coronavirus, such as California, is already apparent. With shelter-in-place orders in effect, quarantines of the sick, demands for social distancing, and layoffs in several industries, some sellers have withdrawn their listings and buyer demand has lessened. The duration of the pandemic remains unknown, as does the length of the coming recession.

Millennials Continue to Impact Demand for Housing

In 2020, the oldest members of the millennial generation turn 39. Nearly 5 million millennials turn 30. With age comes a greater interest in owning a home. Combined with other market and socio-cultural forces at play, millennials will seek homeownership in greater numbers. As rents in several markets continue to climb, more millennials will answer the rent vs. own debate with a willingness to dive into homeownership. A Realtor.com survey found rising rents were the influencing factor for 23 percent of millennial homebuyers who decided to buy instead of rent. Demand for housing will continue to outpace the available supply of housing, though, especially housing in the affordable range.

Boomers Choosing to Stay in Their Homes

In 2020, it’s expected that more baby boomers (born between 1946 and 1964) will choose to live in their homes, aging in place as long as possible instead of moving to retirement communities or until the housing market seems to be more promising, according to Housing Wire. Boomers lack monetary incentive right now, since their home value has not increased as expected and likely will increase just 0.8 percent this year. Sales of existing homes are predicted to drop 1.8 percent, shrinking the available supply.

Since older generations are more vulnerable to the COVID-19 virus, they have been advised (or ordered, depending on location) to stay at home away from groups as much as possible. This also leads to more boomers holding on to their homes, at least for the duration of the emergency.

City Dwellers in Expensive Markets Migrating Away

Some of the most expensive housing markets, such as New York, Los Angeles, and San Francisco, might be facing a mass migration away from these cities in favor of smaller, less-expensive cities, according to Realtor.com. Many young people seeking to buy their first homes migrate to Arizona, Nevada, Texas, Georgia, Florida, and the Carolinas.

Nontraditional Home Buying Options Expanding

Though the traditional methods of home buying — either paying entirely upfront in cash or securing a mortgage, with a downpayment — still reign and make up most home purchases, less conventional methods continue to gain traction. One nontraditional option for buying or selling a house is the use of an iBuyer. iBuyers incorporate technology and artificial intelligence that enable them to make immediate offers on properties. These fast cash sales are much more convenient for sellers. After the sales, the iBuyers make any necessary repairs and improvements before reselling. Though only one out of every 100 homes sold during the last quarter of 2019 occurred through an iBuyer, this is nearly twice as many than the prior year. Some metropolitan areas in the south and southwest regions of the country find iBuyers represent a fast-growing portion of the housing market.

Looking for quality leads? Find property and owner information for more than 100 million residential homes across the United States in the ProspectNow database. Take advantage of the platform’s predictions for owners likely to sell or refinance this year.

Review of Reonomy

Finding your next prospects or generating leads for current clients can be daunting, especially without technology tools on your side. What once required tedious searching through property records and manually pulling comps now can be achieved through property databases and specialized commercial real estate software. In your quest to find the right product for your needs, Reonomy likely has appeared in your search results, leaving you to wonder whether this might be the one. A review of its features, user opinions, and pricing might help you decide.

Overview of Reonomy

Reonomy is a database of about 50 million commercial real estate properties’ information pulled from multiple sources. Users can filter results and search the data using a variety of filters about the property, owners, sales history, and more.

User Testimonials

Though Reonomy holds a high rating overall on review sites like FitSmallBusiness.com, multiple reviewers noted concerns about the accuracy of the data. One user found “A lot of inaccurate data compared to some other products I have tried using.” Another professional noted, “The Ownership information is old, outdated, and inaccurate. If seeking to use for telemarketing or email campaigns software is extremely ineffective.”

Another user testimonial similarly praised aspects of Reonomy, finding it a good starting point to find commercial real estate property information, but critiquing the accuracy of owner contact information: “We always conduct additional data mining to corroborate contact information that Reonomy provides, but it still saves time.” This observation was echoed by a real estate syndicator, who wrote, “Pulling the data was a little difficult, and it still needed to be scrubbed.”

Reonomy Pricing

For many users, Reonomy’s pricing is not affordable. Says one real estate specialist, “It’s a great tool. Just expensive.” A real estate syndicator commented that the software is “not priced competitively.”

Reonomy plans are annual contracts paid in advance. Plans are available for individuals and teams. A license must be purchased for every user. Individuals can choose between the Professional plan, which starts at $299 per month (though you must purchase 12 months), and the Advanced plan, which offers access to more tools. Plans for teams include additional collaboration tools. Enterprise plans allow for certain customization.

Alternatives to Reonomy

One of the top-ranked alternatives is ProspectNow, a platform with both commercial and residential listings information, featuring machine learning to identify properties most likely to sell or refinance in the coming year.

ProspectNow Features

  • Detailed information for over 40 million commercial real estate properties and more than 100 million residential properties, including an LLC database and owner contact information.
  • Predictive analytics allows you to identify off-market properties that are most likely to sell.
  • Digital marketing and direct mail tools that allow for more targeted outreach campaigns.
  • APIs and a download-enabled interface that allows integration of the ProspectNow data into other business systems.

One of the primary advantages of using ProspectNow is its predictive algorithm, which reviews data on all property types and uses this comprehensive data to forecast potential listings or refinances.

ProspectNow Pricing

  • You can start using ProspectNow for free with a three-day trial that gives you access to the “Likely Seller” algorithm, national company and tenant data, and property searches in one county. You also get 15 credits to get owner phone, email, or export records, along with chat and email support.
  • The no-contract Local paid tier is the most basic plan, offered at $119 per month. This plan gives you the same features as the free trial, along with 500 credits each month to find owner phone, email, or export data.
  • If you need more, you can opt for the Metro plan, also at $119 per month, except you are billed annually. The Metro plan includes 9,000 annual credits and extends your ability to search properties to four counties.
  • Team access can be provided under the custom-priced National plan, which provides additional credits, API access, nationwide search capabilities, and an account manager.

Try ProspectNow

Decide for yourself which real estate prospecting tool works best for you. Click here to sign up for a free trial of ProspectNow, and get started on the tool that can find both commercial and residential leads.

How to Write a Property Description

When it comes to creating a top-notch property listing, generating professional photos and videos is often a top priority; and for good reason. Nearly 93% of home buyers will search online for their next home. If your listing photos aren’t eye-catching, buyers will move on to the next one. There is, however, another key factor that draws an interested buyer to your listing: the property description. While the right photo grabs their attention, the description secures their interest in your property. Before you get started on your next listing, consider these tips on how to write a property description that sells.

Key Elements of a Property Description

Before we dive into our best tips for writing a top-notch property description, it is important to consider all of the elements necessary for every description you write. Part of writing property descriptions that sell is understanding what your audience expects, what information they require, and how to format it in a way that gives them the most info in the shortest amount of time.

When working on property descriptions, we recommend including the following elements:

  • Brief but catchy title
  • Opening line that grabs the reader’s attention
  • Body of text that includes key features for the home
  • Call to Action inviting buyers to find out more

Every property description you write should include each of these elements, as well as any other details you deem necessary. By sticking to a consistent format for your description, you won’t lose track of whether or not you’ve shared the necessary information to attract buyers to your listing.

With this outline in mind, it is time to take a look at how to write a winning property description. Grab a piece of paper (or your laptop) and let’s get started.

Tips for Writing a Property Description that Sells

Like any sales copy, the words we use and the expectations of our clients need to align. And client expectations are changing all the time. Consider the type of home you were selling ten years ago versus the standard home that sells today. What people are looking for has shifted, and so, too, must our language and approach to writing property descriptions.

Use Words that are Attractive to Today’s Buyer

One of the best ways to write a listing that sells is to make a list of all the features your most recent buyers have asked for. Then, write down words that describe the home you are trying to sell and pull from your first list whenever possible.

For example, if today’s buyers are looking for homes that are renovated and have new appliances or updated features, then these words are likely to be attractive to future buyers:

  • Upgraded
  • Updated
  • Remodel
  • Stainless Steel
  • Granite/Quartz
  • Landscaped
  • Turnkey

All of these words capture the idea that the home has been refreshed and is ready for new homeowners. If any of these apply to your current listing, then be sure to implement them in your property description.

Other words that capture the imagination of potential buyers, according to a study by Zillow, include words that describe today’s most popular home features. Listings with words such as shaker cabinets, farmhouse sink, and subway tile tend to sell for more money, and in some cases, they even sell faster.

What words should you avoid in your listing? Anything that tries to mask a negative quality of your home should be left out. Buyers recognize language that is intended to hide things. So instead of hiding the home’s less-than-desirable qualities, find language that says what you want in a positive light.

  • Cozy vs. small
  • Original vs. outdated
  • Discuss renovated sales comps vs. using words like fixer-upper or potential

Not sure if you should avoid certain words? Go back to your list of things your past buyers were asking for and see how you can incorporate those words into your next property description.

Highlight a Home’s Unique Factor

Your property description should immediately draw the reader’s attention to the features that make the home special. Sometimes what makes a home stand out isn’t necessarily unique to homes in general as much as it is a favored quality in that neighborhood or city.

For instance, downtown residences are notorious for having limited or expensive parking options. If a parking spot is included in your condo sale, be sure to mention that in your property description. The same is true of rooftop spaces, city views, and amenities such as a community pool, gym, or business center.

The unique factor for single-family homes might be something like a wood-burning stove/fireplace, open-concept, or landscaping such as a pond or gazebo. Buyers are looking for homes that stand out from the crowd but also meet their needs. Your property description is your opportunity to share what makes a home special in the eyes of the buyer.

Focus on Features That Sell 

Much like highlighting the unique qualities of a home, you will also want to focus on features that are popular among today’s home buyers. If you take an inventory of your homes that have sold most recently, you will likely notice some similar features that your buyers loved. Those are the features to absolutely include in your property description.

New appliances, upgraded flooring, and a designated laundry room are all features that are popular today. A survey was done by the National Association of Home Builders also revealed these features as the most desired by home buyers within the past year:

  • Energy-efficient appliances and windows
  • Hardwood floors
  • Kitchen island
  • Open-concept kitchen and dining room
  • Stone countertops
  • Stainless steel appliances
  • Storage space
  • Smart home features
  • Eco-friendly options (as long as it doesn’t cost more)

By tracking the most desirable features in current home sales, it will be easier to focus your property description on aspects of the home that will sell. Keep a running list of these features and pull from it as you write.

Be Honest and Accurate

Accuracy is one of the keys to writing a property description that attracts buyers. If your words don’t match the photos, buyers will move on to the next property. Not only that, but if buyers discover any inaccuracies while at an open house or showing, you could experience unwanted negative feedback both online and through word of mouth.

The best practice when writing your property description is to always be as honest and accurate as possible, while still offering negative features in a positive light. While not all buyers will be attracted to a home that requires updating, others may love the idea that a property can be “customized” to their liking.

Avoid Overusing Emphasis

Emphasis can be a great way to draw attention to a billboard or ad, but it isn’t the best technique for a property description. Overusing exclamation points can turn some buyers away from your listing, feeling that the emphasis is unrealistic.

This is also true when using all caps or choosing to underline words. Both options feel like sales techniques used in advertisements from days gone by. Buyers are aware of the features they most desire in their next home, and including those keywords in your description will have much more impact than all caps or excessive amounts of exclamation points.

Use Clear Language

Most American newspapers are written at an 11th-grade level, considered to be a reading level consistent with the average reader. When it comes to writing for business, we tend to write at different levels by using words and acronyms that are familiar to us. But for potential buyers, the words tossed around among brokers and real estate agents are not words they would commonly use.

Instead, think like a buyer and write for the average reader, not your co-worker. Choose to Incorporate clear language into your property description by spelling out acronyms and using relevant, relatable words.

Get More Real Estate Traction with ProspectNow

Are you ready to find more leads and bring your real estate opportunities to new buyers? Take advantage of the tools, analytics, and research potential of ProspectNow. Gain motivated leads and start writing more property descriptions than ever before. Contact our team to get started.