The Broker’s Guide To Using A Real Estate Lead Generation System

Lead generation isn’t what it used to be. Here’s a real estate lead generation guide for brokers.

As a broker, you may already know the challenges of real estate lead generation. Add that to the workload of managing your brokerage, realtors, and existing clients, and you see the need for an easy method.

Keep in mind that real estate lead generation today isn’t like lead generation tactics of the past. Prospective clients are weary of constant marketing attempts, and cold calling is often a sure way to turn them off to your brokerage for good. Fortunately, the ever-present nature of the internet in our daily lives presents other opportunities to bring these leads to you. Read on to learn a better way to approach real estate lead generation.

Establish Your Brand

In order to entice leads to come to you, they first need to know who you are. Keeping a presence online in places prospects are likely to search is the first step to turning cold approaches into warm ones. Build your profiles on select social media platforms. Facebook, Instagram, Twitter and Linkedin are popular choices. Be sure to update these pages regularly and engage with users when possible. This is how a business creates a first impression upon prospective clients. You should also build your Google My Business listing, as it’s the single easiest way to show up more prominently in web searches.

Social media and search engines are the most common avenues for prospective clients to find you. But that doesn’t mean you should neglect to build your website. Beyond having another medium for showcasing important information about your brokerage and listings, a website allows you more freedom and creativity than social media platforms can give you. It’s an important tool for creating and unifying your brand.

Upgrade Your Listings

Internet technology has come a long way in recent years, and available content has never looked better. But what this means for your real estate listing is that a collection of grainy, poorly lit photos no longer impresses anyone. Don’t rely on the house to speak for itself. It’s your job to tell the story and sell it to a lucky buyer.

To do this, take advantage of new media trends. Photo editing software and upgraded digital camera mean you don’t have to settle for sub-par photographs. Use drones to take aerial neighborhood shots and video tours of the property. Go beyond your computer and organize a neighborhood tour to entice newcomers to start looking more closely in your area. The latter is an especially effective tactic for showcasing multiple properties in your portfolio. Don’t be afraid to get creative.

Leverage Big Data

Accompanying the explosion in internet technology has been a wealth of data we didn’t have before. You can look up data on real estate all over the country, with millions of small details from nearby school ratings to the closest coffee shop.

There’s more than enough data available for more detailed valuations and better offers, But it can overwhelm the savviest of brokers. The solution is more technology in the form of machine learning algorithms that take the mental load of calculations and real estate lead generation off of you. Keep reading to find out how ProspectNow uses these algorithms to find off-market properties before anyone else.

Contact Across All Channels

Once you find your ideal properties, it’s time to reach out to the owners. This step may feel like cold calling, but you don’t want to employ the pushy sales tactics of the past. The objective is to make your presence known and place the ball in the lead’s court.

Don’t settle for the traditional communication channels, either. Phone, email, and snail-mail are as effective as ever, but you can go further and reach prospects as they scroll through social media. A direct ad campaign is a great way to reach your potential seller passively, leading them to think reaching out to you was their idea in the first place. Thanks to algorithms built into every website and social media page, you can set up these campaigns with ease.

About ProspectNow

ProspectNow combines a powerful property search database with a customer relationship management platform. It is the platform that can help you with all aspects of real estate lead generation.

You can start by using the platform’s likely seller algorithm. It uses unique data analysis and machine learning to predict which properties in your area are likely to sell in the next twelve months. Not only does that give you a chance to reach the client early in their selling process, but you can also find these properties before your competition. Take a look at the platform’s ROI calculator to see which properties the algorithm correctly predicted would sell in your area. It’s also a good chance to see how much more money you could be making with ProspectNow.

Follow up on your leads by using the platform’s included templates for emails and postcards. There’s a wide variety of templates there geared for any sort of marketing angle. Be sure to check the property search to find the right mailing address, phone number, or the owner of an LLC that holds the property. You can even use the platform to set up your direct ads.

Are you ready to step up your real estate lead generation game? ProspectNow has the tools to help you close more deals and make more money. Check the ROI calculator linked above, then sign up for your three-day free trial to see what you’re missing.