6 of the Best Marketing Blogs to Keep You Inspired

It takes a conscious effort to successfully market yourself as a real estate agent. You have to know what to market, how to market and where to market. If you are looking for some inspiration, here are six of the best marketing blogs to keep you inspired. The blogs will keep you informed and inspired so you can be the top real estate agent with the best marketing strategy.


Moz is a leader and resource for learning about SEO. This blog is a hub of resources and even offers a Beginners Guide to SEO along with hundreds of Whiteboard Friday video tutorials. Moz experiments with different content types and both shows and tells visitors how great content can help power their marketing efforts. This is a great example of a marketing blog implementing video marketing.


HubSpot has taught so many people digital and inbound marketing via HubSpot’s blog. Between the years of daily blog content on all things marketing, hundreds of downloadable resources, free marketing courses, free tools and certification, HubSpot basically provides an entire curriculum for people to learn how to market. Every blog hits on a pain point and covers a lot of things like tech trends, marketing news, and just general business advice.


This is another marketing blog that offers far beyond just marketing content. This company offers a lot of effective ways to help improve landing pages and conversion rates. This can help agents get the most out of their websites in order to gain new leads. Their webinars and virtual events have a great reputation and an established community that has now evolved into an in-person conference.


Polymail doesn’t publish as often as many other blogs, but the ones they do publish are full of information that is both inspiring and helpful to marketers and salespeople such as real estate agents. Their quality is truly top notch and everything they publish is full of useful information. Their blog is full of data-packed reports and touches on topics like how long people take to respond to business emails. Polymail assists both prospective and current users with their content and they don’t just share raw data but implement it into meaningful narratives.

RIS Media

RIS Media places a heavy focus on actionable marketing tips in their blog. You can read articles specific to real estate marketing that can guide you through things like community pages and landing pages. If you are looking for marketing advice and tips specific to real estate, this is the blog for you. This is an exceptional blog for those looking to find a real estate mentor.

Easy Agent Pro

The primary goal of Easy Agent Pro is to help people become better real estate agents. They offer actionable tips and tricks to help agents gain more business and they cover everything from real estate marketing ideas to SEO tips to keep your website at the top of the search queue.


5 Residential Real Estate Blogs to Follow Today

The web is full of content that can help real estate agents up their game and close more sales. There are plenty of blogs to reference for real estate agents just starting out or in the prime of their career. Let’s take a look at five residential real estate blogs to follows today.

Bigger Pockets

The Bigger Pockets blog covers a wide range of topics that touch on almost every aspect of residential real estate. You can learn everything from how to start investing in real estate as a millennial to what is the best color of interior paint for home flipping to attract the most buyers. This blog also has over a dozen contributors for all kinds of different perspectives and fresh takes.

Inman News

Inman News is one of the industry leaders when it comes to real estate information. One thing this blog focuses on immensely is the use of technology and the amount of data that is featured in their articles is something every residential real estate agent can use in email campaigns, etc.


Realtor.com covers all kinds of residential real estate topics from hot décor trends to hard statistics about the current housing market. You can truly find anything and everything on the Realtor.com blog and you can expect to find current research and market reports that will be crucial in pitching to potential clients on why you should earn their business. The more educated you are on the neighborhoods and markets – the more credibility you will have with potential clients.


Trulia offers great takeaways with their blog such as how to target very specific people and instances. A great example are blogs that speak to specific topics like “finding an apartment in San Francisco.” This is a great blog that doesn’t have lengthy articles and can be digested quickly for busy real estate agents.

NAR’s Blog

The National Association of REALTORS offers a large supply of blogs about particular real estate topics. The Bits & Bytes blog features tech trends and tips from the Center for REALTORS Technology. The Source targets commercial real estate, Resort Life speaks to resort properties and the NARS Newsline is where you can find all of the latest real estate news. These are just a few of the many blogs on the site and you could find info on just about any topic you could imagine.

It’s important for real estate agents to constantly be up to date on all of the current trends and statistics regarding the market they work in. The more knowledgeable you are, the more your clients will trust you and continue to work with you. These blogs offer the perfect nuggets of information agents can digest quickly and easily during their busy work day or when they’re off the clock.

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Don’t Miss These Top 6 CRE Blogs from 2017

We wanted to recap some of our favorite and most popular commercial real estate blogs from the year. We’ve explored everything in 2017, from turning cold calls into warm calls to what qualities the best CRE drip email campaigns have – so don’t miss out on these top 6 CRE blogs from 2017.

#1: 6 CRE Trends to Watch in 2018 (And How They Impact Your Prospects)

Wondering what the commercial real estate industry will look like in 2018 and how today’s emerging market dynamics will affect the business in the long run? This blog takes a close look at the 6 CRE trends to watch in 2018 and how they will impact your prospects. Hint: After the commercial real estate industry saw incredible growth in 2016 and 2017, CRE professionals and investors are anticipating another great year for the industry. Find out more by reading the blog.

#2: 4 Qualities of an Epic CRE Drip Campaign

Email marketing is one of the most effective forms of marketing in today’s commercial real estate market. Whether you are a seasoned agent or if you are just starting out in the CRE industry, an intriguing email drip campaign can set you apart from the competition. Read the blog here.

#3: 3 Things CRE Brokers Can Learn from Predictive Analytics

The commercial real estate industry is beginning to embrace predictive analytics – something that will change the way brokers close deals and will help them grow their clientele. Learn more.

#4: 5 Ways to Warm Up a Cold Call With Lead Intelligence

Any good real estate agent knows that cold calling is a vital part of building their network of clients and that creating a sense of camaraderie with prospective leads will make them more keen on listening to what you have to say. Do your homework ahead of time with the help of lead intelligence is one way to build this connection. Read the blog.

#5: 5 Tips for Data Driven Prospecting in Real Estate

Are you spending loads of time prospecting for new leads, but always coming up short? This may be the perfect opportunity for you to look at data to help with your prospecting efforts. Read the blog to learn more about how data can help drive prospecting in commercial real estate.

#6: 3 Valuable Pieces of Information You Can Learn About Your Lead in 4 Minutes

Time is one of the most valuable resources anyone can have and real estate agents certainly don’t want to waste precious time they could be spending closing more sales. The key to prospecting isn’t finding clients – it’s about finding the right type of clients. If you are looking to save time, read this blog to find out what three valuable pieces of information you can learn about your lead in just four minutes.

We hope you enjoyed our recap of the top 6 CRE blogs from 2017. We hope you can take the information presented in these blogs to help you grow your commercial real estate business in the new year.

Blog Recap: Our Best Blogs of 2016

2016 was a big year for the CRE industry, with plenty of technological advancements paving the way for even bigger developments in 2017. Our team at ProspectNow strives to stay on top of the trends in CRE, sharing new developments in our blog throughout the year.

These posts are a great resource for all things commercial real estate, including new trends in CRETech. In case you missed any of our blog posts from the last year, here are the highlights of our most viewed posts in 2016.

1)   6 Specific Scripts for Closing an Appointment Over the Phone

Building a rapport with prospective clients is one of the most important steps you can take towards sealing the deal. This can take time, but certain strategies can help to speed up the process.

2)   5 Ways Technology is Fueling Increased Productivity in CRE

Over the last 5 years, the CRE industry has undergone a rapid series of technological innovations. These innovations have solved long standing issues in the CRE market, but they have also raised the bar when it comes to running a successful CRE brokerage. It is vital to stay on top of emerging market trends and new technologies in order to compete in the current CRE market.

3)   10 Actionable Tips for CRE Agents New to Prospecting

While nobody enjoys prospecting, it is a necessary part of building up your business. It is important to be as prepared as possible before you begin prospecting, and making sure you know which questions to ask and when can be the difference between success and failure.

4)   5 Ways to Effectively Speed Up Your CRE Sales Cycle

Selling CRE requires an ongoing balance between taking action and patiently waiting. Staying on top of your always changing list of properties, prospects, and transactions can be challenging, but making sure that every phone call or email has and end goal can help to cut down on time wasted during the sale process.

5)   5 Old School Lead Qualifying Tactics That Still Work in a Digital World

One of the most time consuming parts of selling commercial real estate is prospecting. Identifying potential clients is a crucial part of the sale process, but minimizing the number of dead ends you follow can help to save time and increase productivity.

6)   Improve Your Prospecting With These 6 Steps

Prospecting is time consuming, but knowing everything you can about your prospective buyers before you even pick up the phone can help to save time and money.

7)   12 Must Download Productivity Apps for Real Estate Agents

Every real estate agent wants to increase their productivity and efficiency, so it is important to explore all the tools at your disposal. These tools include a growing number of smartphone apps that can help you stay organized and keep your priorities straight.

8)   Grow Your Email List: 10 Tried and True Growth Hacks

Keeping your email list up to date is a vital part of networking. Email marketing will frequently produce the highest rate of return when you analyze the costs and benefits of all your marketing strategies, so it is important to make sure you have up to date email information for all of your contacts while continuing to expand your email list.

9)   14 Real Estate Influencers to Follow on Twitter in 2017

Twitter is quickly becoming an invaluable tool for any real estate broker. Having a strong online presence is vital to building and maintaining relationships and connecting via twitter is a quick and easy way to accomplish this.