5 Ways to Build Relationships with Leads in a Digital World

When building a successful real estate business, it’s important to maintain healthy relationships with your prospects and clients, especially in a technology-driven world where there is less face-to-face interaction. So how can you build relationships with leads in a digital world? Let’s find out.

Send Drip Marketing Campaigns

People check emails constantly, which makes it one of the most successful forms of communication. A great way to establish a relationship with leads is to add them to your drip marketing campaign list. This way, they will receive valuable information from you on a weekly, monthly or quarterly basis when you send out your newsletter. Use your CRM to create fabulous newsletters with information on the market, popular neighborhoods, featured home listings you have, or real estate trends.

Interact on Social Media

Establish a strong digital presence and interact with clients and prospects on social media sites such as LinkedIn, Facebook or Twitter. Share articles, post listings and engage with your audience on social media. This is a fun, free and casual way to continue to build relationships with leads. Try to spend at least ten minutes a day on social media to stay relevant and interact with your leads. You never know what information is out there that you could utilize in your next listing meeting.

Send a Quick Text

This one may seem like a stretch, but more and more people are favoring communication via text rather than over the phone. Follow up with a lead with a text message to give them the time to respond when they aren’t busy and to give them an easy line of communication with you. Texting is a less formal than a phone call or email, but is still a great way to communicate with leads.

Advertise Online

One of the most exciting features of ProspectNow is digital marketing via online ads. ProspectNow will place your ads directly in front of leads and will market to your targeted audience of likely sellers and refinancers as they browse the internet. This gets you in front of the people who you want to work with and ProspectNow’s software makes it easy.

Start a Blog

A blog is a unique platform that you can add to your business website. Leads can revert to your blog for information and to get to know your business and your personality better. This is a great way for you to have full control over content and to offer a closer look into how you work. Blogs can be on any topic from hot neighborhoods to home renovation tips. You can include your blog posts in your newsletter to drive more traffic to the blog as well.

ProspectNow is the most effective prospecting system in real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

3 Things CRE Brokers Can Learn From Predictive Analytics

It is certainly no secret that commercial real estate is an information-driven business. That being said, the industry is beginning to embrace predictive analytics – something that will change the way brokers close deals and will help them grow their clientele. Let’s take a closer look at three things CRE brokers can learn from predictive analytics.

Promotes Better Investment Decisions

Predictive analytics can show brokers where the next investment opportunities are and can help them decide on which to act upon and send to owners in order to make deals happen, and which may not be a good investment decision. Predictive analytics will aggregate data such as demographic shifts, cost of capital and workforce trends among other and brokers will be able to show owners how the purchase of a property would drive value and fit well into their investment model. Brokers can also determine which assets in an owner’s portfolio have maximized its value and should be sold.

Think Globally

Predictive analytics can encourage brokers to feel confident enough to think outside of just the local market and offer investors opportunities all over the world. Many brokers develop expertise surrounding their local market and advise clients on investments within this local market, but with predictive analysis tools, they are able to open up more opportunities in other markets for their clients because they have hardcore data to back it up.

Predictive analytics expand the scope of what brokers can accomplish, helping them secure more deals and become a more valuable asset to owners and investors.

Proactive Leasing

Predictive analysis can do wonders for investment ventures and it can also apply to leasing. Agency brokers can use predictive analysis to predict tenant behavior, helping them become more proactive in how they lease vacant space. Rather than making 20 cold calls a day searching for new tenants, they could focus on companies who are likely looking to move spaces based on the industry, employee headcount growth, and the behavior of firms in similar or the same industry under current market conditions.

The same goes for tenant retention – instead of waiting for a company to reveal that they are planning to move, the broker could discuss this sooner and start a discussion for what’s next in their plans to move spaces.

How ProspectNow Can Assist You

ProspectNow uses predictive analytics to identify properties that are most likely to be listed for sale, to be refinanced, or obtain a loan in the next 12 months before your competition has the chance. You will no longer be wasting your time or energy on marketing to property owners who have no intentions of selling.

The predictive algorithm looks at hundreds of data points every week on properties that are selling and then ProspectNow applies the characteristics of these properties that have recently sold to those that have not sold yet. This data will help keep you ahead of the curve and to have a leg up on your competition in order to land more clients and close more deals.

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