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6 Best Practices for Real Estate Email Drip Campaigns

Email is practically the go-to communication nowadays. It’s an easy way to share info. But that also means people get a lot of emails. In the thick of the Inbox, with address blockers and other such settings, real estate email drip campaigns can get routed to the Junk box, marked as spam or, worst case, […]

What is the Biggest Challenge in the Real Estate Industry?

What Challenges Are Facing the Real Estate Industry? The real estate industry witnessed an unprecedented boom during the pandemic, but things are starting to slow down. Mortgage rates soared in 2022 and just began backing down at the end of 2022. Home prices also began falling to somewhat normal levels, but as anyone in the […]

Is Direct Mail an Effective Marketing Strategy in Real Estate?

Everything You Need to Know About Real Estate Direct Mail  Before the internet, direct mail was the No. 1 marketing technique for real estate professionals. However, new technologies like email and social media soon replaced real estate mailers as the preferred method for generating leads and increasing awareness. Research from 2019 reveals that while direct […]

4 Ways Realtors Can Use Digital Marketing to Increase Sales

4 Ways Realtors Can Use Digital Marketing to Increase Sales No realtor can ignore digital marketing for sales. Marketing your services online helps you generate new leads and close more properties. Some marketing methods, however, are more successful than others. Learn the best digital marketing for real estate techniques that drive sales below. 1. Email […]

LionDesk Review: Finding the Right Real Estate CRM

Customer relationship management (CRM) is an essential component of your real estate business. With so many options available on the market today, it can be challenging to find the right CRM software for you.  LionDesk is one of many real estate-specific CRMs to choose from. As you try or research new options, we wanted to provide […]

How To Build a List of Properties With ProspectNow

Real estate brokers, agents, and other professionals often build property lists to help them manage their outreach campaigns. Knowing how to build a list of properties gives you an efficient way to discover leads, send postcards to owners, and keep track of which owners you’ve contacted. ProspectNow makes it easy to build a list of properties. […]

Create Property Lists With ProspectNow’s Polygon Search

You probably don’t always have an address that you want to learn about when you start generating lead lists. You might not even have a specific ZIP code. ProspectNow’s polygon search feature will help you target certain areas just by drawing shapes on maps. It’s an incredibly simple, yet powerful, way for you to start […]

Real Estate Sales Scripts: How to Land the Listing

For real estate agencies, slow sales are often an indicator of sluggish business, lengthy disputes, or waning interest among homebuyers. Even if these things might be beyond your control, it is not a good look to require a large amount of time to close a deal on a property. The faster you close deals, the […]

The Ultimate Guide to Creating a Commercial Real Estate Marketing Plan

There is a multitude of things real estate agents must consider when devising the ultimate commercial real estate marketing plan. The commercial real estate industry is ever evolving. Staying organized and maintaining your priorities is crucial. The current digital revolution has affected every industry – but perhaps real estate has seen the greatest disruption. This […]