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LionDesk Review: Finding the Right Real Estate CRM

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Customer relationship management is an essential component of your real estate business. And with plenty of options available on the market today, it can be challenging to find the CRM that is right for you. LionDesk is just one of the many real estate specific CRMs to choose from. As you trial or research new options, we wanted to provide a concise review of LionDesk including its many benefits, features, cost, and commentary from other customers. Want to learn more about the LionDesk real estate CRM? Let’s get started.

LionDesk: Key Features and Cost

As a customer relationship management platform, LionDesk’s top feature includes its CRM capabilities. The platform offers a place for you to organize clients and set reminders for essential tasks for each client. Other standard CRM features include automating communications and setting up multi-channel drip campaigns to help you close more leads. LionDesk also has a collection of unique features as well.

LionDesk Features 

What makes LionDesk different from other CRMs? Many features go beyond the standard platform. 

  • Transaction management to help navigate clients through to closing.
  • Search and share listing from the MLS
  • Integration with other tools
  • Video Texting
  • Lead Assist using artificial intelligence

According to the LionDesk website, one feature that makes the platform stand out among the rest is that it is “committed to constant improvement and innovation.”

LionDesk Cost

After a 30-day free trial, LionDesk offers three different pricing tiers for its clients. The prices are calculated either monthly or annually, with a slight reduction in cost for annual payments.
Starting at $25/month, customers receive full access to the platform, but with limited numbers of emails and texts that can be sent each month. Another key difference from other tiers is that clients at this level will pay more in overage charges if they send too many emails, texts, or videos through the platform.
The next tier, PRO+, is the most popular option at $49/month. This level allows for more communication with clients as well as other features such as a custom phone number and email for bulk campaigns.
The final tier for LionDesk is the Elite package for $99/month. This option provides the most flexibility for communication with clients as well as contact integration and import and one-on-one training to help you and your team get the most out of the platform.

LionDesk Pros and Cons

Like any platform or CRM available, there are some pros and cons to LionDesk. These are just a few of the main pros and cons referenced by users who have tested or continually use the platform.


  • It can be used on Android and iOS devices as well as on the web.
  • Competitive pricing for the features offered
  • A large number of features compared to other CRMs
  • Task management functionality helps agents keep track of each step in the real estate process.


  • Difficulty using your own number for text campaigns (and additional costs)
  • Limited customization of data fields
  • Trouble integrating certain tools and apps

What Others Are Saying about LionDesk

The best way to determine if a CRM is right for you is to see what other users and customers have to say about the platform. Here is what real estate professionals have to say about LionDesk.

Does all the things a good CRM should

On, realtor Brenda C. commented about her experience using LionDesk. “I love being able to text customers directly from the app or software. It also allows me to respond right away when they text back.” She goes on to point out that “Graphics are very difficult to add to emails/texts. They have to be uploaded and the URL copied.” Brenda cites the platform as being a bit clunky, despite having all the features she would expect from a real estate CRM.

If I could make it do what it is supposed to do…

Managing broker Ken C. shared his thoughts over on Capterra. He writes that “I think the program is good…I will continue to use LionDesk and hope we can get to some accommodation for setup and customer service.” His biggest struggle is the lack of assistance in getting LionDesk up and running so that his brokerage can get the most out of the platform.

Alternative CRMs

Overall, LionDesk has many positive reviews — with several clients emphasizing a need for better customer support — but that doesn’t guarantee it is the right platform for your business. When looking for the right CRM, consider exploring some of these other options.

  • Follow Up Boss: A CRM designed for smaller real estate teams to help them follow up quickly and close more leads.
  • Wise Agent: Much like LionDesk, Wise Agent is advertised as an all-in-one platform that offers customer management, marketing, transaction management, and more.
  • Top Producer CRM: A web-based CRM that focuses on creating custom landing pages, lead capture, and tracking.

Find and Manage More Leads with ProspectNow

What if customer management could be partnered with qualified lead generation? With ProspectNow’s CRM you are introduced to millions of commercial and residential real estate leads. You also gain access to predictive analytics to help determine which leads are most likely to convert without wasting time and effort chasing client information. Maximize your time and resources by starting a free ProspectNow trial today.

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