In our digitally-driven world, sellers have multitudes of realty options at their fingertips. With NARS reporting that 72% of those sellers make contact with only one agent before choosing, time and relevancy are of the essence when communicating with and landing preferred clients. But how do you find and present your message to your ideal […]

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The Future of Real Estate Marketing

Blog

By: Steve Wayne

April 17, 2017

90% of realtors use direct mail as their primary marketing outreach tool, however, this tool is also proven to have one of the lowest conversion rates. That being said, let’s take a look at some of the more innovative tactics smart realtors are using to generate leads and improve their ROI today as the future […]

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Do you ever feel like your decisions could be better if back by data? If you’re spending time prospecting for new real estate leads, but nothing seems to be working —perhaps it’s time to look at the data. Here are a few tried-and-true tips for data-driven prospecting. #1. Timing is everything According to Tellwise, the […]

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When you are trying to build an email marketing campaign, one of the most important things to build up is your CTR, or click through rate. Getting someone to open you email and engage with the content is half the battle. Since one of the easiest ways to connect with new prospects is via email, […]

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With the first quarter of 2017 coming to a close, you might be thinking about how you can improve your marketing plan moving forward. Email marketing is one of the most cost effective ways to reach a large number of people with a single click, so many businesses and real estate professionals have shifted more […]

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Many commercial real estate agents get into a rut when they go back to work after the holidays, but if anything, the beginning of the year should be when you power up your prospecting. The start of a new year coincides with the setting of new sales goals and the resetting of yearly metrics, so […]

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Nobody looks forward to cold calling prospective leads, but any good agent knows that it is an integral part of building their network. Creating a sense of camaraderie with your prospective lead will make him or her more interested in listening to what you have to say. Fortunately, there are a few easy ways to […]

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  Borrowers choose the first lender that they connect with If you’re a lender, you know how much being the first to the borrower can impact your likelihood of getting the loan business. In fact, 50% of all mortgage borrowers choose the first lender that reaches out to them. Knowing who they are and getting […]

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Blog Recap: Our Best Blogs of 2016

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By: Warren Nagatani

January 23, 2017

2016 was a big year for the CRE industry, with plenty of technological advancements paving the way for even bigger developments in 2017. Our team at ProspectNow strives to stay on top of the trends in CRE, sharing new developments in our blog throughout the year. These posts are a great resource for all things […]

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4 Technologies CRE Brokers Need in 2017

Blog

By: Warren Nagatani

January 9, 2017

The technological innovations that have occurred over the last few years have helped to make CRE brokers and agents more efficient than ever. These new technologies have given CRE agents the ability to store and transmit large amounts of data instantaneously, share it with an unlimited number of people, and quickly and effectively analyze the […]

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