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How Real Estate Agents Can Warm Up Their Next Cold Call

Real estate agents have been using cold calling scripts since the first home was ever put up for sale. Finding free cold calling scripts is as easy as a quick Google search – but what do you do with the script once you have it? Making contact with leads, previous clients, and client referrals historically was entirely […]

Social Media Marketing Ideas for Real Estate Agents

While many people have mixed feelings about social media for real estate, there’s no denying that it’s popular among the majority. In fact, the Pew Research Center found that 72% of adults in the US use social media. So if you don’t already use this marketing tool for business, you’re missing out on the ability to reach […]

A Crash Course on Social Media Marketing for Real Estate Agents

A 2018 report from the National Association of REALTORS Research Group reports that 77% of real estate businesses use social media. The vast majority (97%) use Facebook. Other popular platforms include LinkedIn (59%) and Instagram (39%). Using social media, however, doesn’t necessarily mean that agents know how to make the most of their interactions. The following crash […]

How Insurance Agents can leverage ProspectNow

ProspectNow’s residential and commercial property database doesn’t only help real estate agents find buyers and sellers. You can also use it to prospect for insurance agents. The database can help you generate leads. Not sure how your insurance agents would use a tool like ProspectNow? The following options will show you a few ways that […]

Cold Calling Scripts for Residential and Commercial Agents

Learning how to get highly qualified residential and commercial real estate leads can feel like a huge win. You have a long list of contacts who have shown some interest in buying or selling property. Now, someone has to get on the phone and reach out to those contacts. Not everyone enjoys cold-calling potential clients. You know […]

How Much Do Commercial Real Estate Agents Make?

A commercial real estate agent’s pay is different from most other jobs. There’s no salary involved most of the time, but agents instead work solely on commission. This means that while there’s no real cap to what an agent can make in a year, their livelihood depends directly on their ability to close deals. It […]

Labcoat Agents

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9 Mistakes All Agents Are Making on Social Media

Social media is powerful. According to Statista, 3.6 billion people have at least one social media account. That number is expected to rise to 4.41 billion by 2025. Getting your real estate business on social media isn’t a maybe – it’s a must. Something most real estate agents know is how to use social media to their […]

7 Facts About Real Estate Marketing that Successful Agents Understand

If your marketing isn’t targeted and focused, it’s worthless. Real estate businesses waste time and money with untargeted marketing. Think it’s just a numbers game? If your real estate marketing efforts are simply to make the most calls, send the most postcards, or run the most ads – well, how is your lead generation going? Now, this […]

5 Tips Real Estate Agents Can Use to Convert Leads Via Email

Email is one of the most effective marketing tools used today. Real estate agents are using emails to connect with clients, seek out new leads, engage their audience with newsletters, promotions and information and of course, turn leads into clients. If you are struggling to convert leads via email, here are five tips you can […]