What? How can I make fewer cold calls and close more deals? When we first started building ProspectNow, I found I was always hammering the point that the more calls you make, the more deals you will do. There is no question that sales activity and production are related. This will never change, but technology is making it possible for us to target in a much more effective way.
As we have progressed in the development of ProspectNow, our focus has been to help our customers make fewer calls, and send less mail…but make the RIGHT calls.
What are some ways to target building owners that are more likely to sell, buy, or refinance? Here are a a few of my favorite targeting methods:
1. Owners that own more than one property.
These are great opportunities to find owners that own lots of assets and but may fly under the radar by owning smaller assets. If you can call one owner that owns 5 properties it’s the same as calling 5 owners that own one property.
How well are you using CRE tech? See how you stack up. Take our 2-minute survey!.