Your marketing means nothing without focus. Many, many agents & brokerages waste copious amounts of their money and time marketing without any focus. “It’s just a numbers game!  Make enough calls, send enough postcards, run enough ads, and the deals will follow!” Now, there’s nothing wrong with old school marketing techniques – cold calling, door […]

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6 Marketing Trends to Master Before 2019

Blog

By: Steve Wayne

December 26, 2018

There are countless tools and strategies to use to market yourself in the real estate industry. While there are plenty of options for marketing, there are a few that stand out among the rest. Let’s take a look at a few key marketing approaches to master before the new year. Virtual & Augmented Reality Experiences […]

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4 Ways to Engage Your Sphere Over the Holidays

Blog

By: Steve Wayne

December 12, 2018

The holidays can be a slow time for real estate. Many people don’t want to buy or sell a home during the time due to the weather and of course the hustle and bustle of all of the holidays. While this may be a slower time for real estate transactions, you should still be engaging […]

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Email is one of the most effective marketing tools used today. Real estate agents are using emails to connect with clients, seek out new leads, engage their audience with newsletters, promotions and information and of course, turn leads into clients. If you are struggling to convert leads via email, here are five tips you can […]

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Throw away the idea that sales scripts are only for new agents. A great sales script can save even the most seasoned real estate agent time and help them land more listing appointments which lead to more sales. Let’s take a look at how to use sales scripts to win listing appointments and land new […]

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5 Ways to Improve Your Cold Calling in 2019

Blog

By: Steve Wayne

October 24, 2018

Cold calling is easily one of the most time consuming and stressful parts of working as a real estate agent. Maybe you feel you will encounter a gatekeeper or maybe you don’t think you have enough information to land a meeting – no matter the reason you are fearful of cold calling, there are ways […]

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Sales prospecting is often one of the biggest challenges real estate agents face simply because it’s time consuming. The hard truth is that if you continue to take the same approach as every other agent, you will not stand out or accomplish more than they do when it comes to gaining new clients. If you […]

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Winning Expired Listings: 4 Tips for New Agents

Blog

By: Steve Wayne

September 19, 2018

The MLS contains many expired listings, and each is a true opportunity to gain a new client and land another closing. For sellers, it can be frustrating to go through the process of putting a home on the market only for it to sit on the market and not sell – this just gives you […]

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When building a successful real estate business, it’s important to maintain healthy relationships with your prospects and clients, especially in a technology-driven world where there is less face-to-face interaction. So how can you build relationships with leads in a digital world? Let’s find out. Send Drip Marketing Campaigns People check emails constantly, which makes it […]

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