It is certainly no secret that commercial real estate is an information-driven business. That being said, the industry is beginning to embrace predictive analytics – something that will change the way brokers close deals and will help them grow their clientele. Let’s take a closer look at three things CRE brokers can learn from predictive […]

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Who doesn’t want to have leads filling their pipeline while they sleep? When you automate your lead generation, not only can it help you scale your real estate business, it can quite literally help you drive leads into your pipeline with minimal time consumed. From having an email signup on your website to making sure […]

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In our digitally-driven world, sellers have multitudes of realty options at their fingertips. With NARS reporting that 72% of those sellers make contact with only one agent before choosing, time and relevancy are of the essence when communicating with and landing preferred clients. But how do you find and present your message to your ideal […]

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The Future of Real Estate Marketing

Blog

By: Steve Wayne

April 17, 2017

90% of realtors use direct mail as their primary marketing outreach tool, however, this tool is also proven to have one of the lowest conversion rates. That being said, let’s take a look at some of the more innovative tactics smart realtors are using to generate leads and improve their ROI today as the future […]

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Do you ever feel like your decisions could be better if back by data? If you’re spending time prospecting for new real estate leads, but nothing seems to be working —perhaps it’s time to look at the data. Here are a few tried-and-true tips for data-driven prospecting. #1. Timing is everything According to Tellwise, the […]

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When you are trying to build an email marketing campaign, one of the most important things to build up is your CTR, or click through rate. Getting someone to open you email and engage with the content is half the battle. Since one of the easiest ways to connect with new prospects is via email, […]

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With the first quarter of 2017 coming to a close, you might be thinking about how you can improve your marketing plan moving forward. Email marketing is one of the most cost effective ways to reach a large number of people with a single click, so many businesses and real estate professionals have shifted more […]

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Many commercial real estate agents get into a rut when they go back to work after the holidays, but if anything, the beginning of the year should be when you power up your prospecting. The start of a new year coincides with the setting of new sales goals and the resetting of yearly metrics, so […]

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Nobody looks forward to cold calling prospective leads, but any good agent knows that it is an integral part of building their network. Creating a sense of camaraderie with your prospective lead will make him or her more interested in listening to what you have to say. Fortunately, there are a few easy ways to […]

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  Borrowers choose the first lender that they connect with If you’re a lender, you know how much being the first to the borrower can impact your likelihood of getting the loan business. In fact, 50% of all mortgage borrowers choose the first lender that reaches out to them. Knowing who they are and getting […]

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