Whether you are a seasoned real estate agent or an agent just starting out in the commercial real estate industry, an intriguing email drip campaign can help your CRE business grow steadily over time. You can keep repeat clients informed while also reaching out to leads and prospects.
Here are 4 qualities of an epic CRE drip campaign:
Be Genuine
The commercial real estate industry is driven by relationships and connections, both new connections and old ones. Make sure every email you send is genuine and personal. Reach out to your prospects and clients with an email drip campaign that is authentic and personalized so that you truly connect with your network. A great way to do this is to send the emails from your own personal name, and try to personalize every email’s message to cater to a specific client. People are much more receptive if they feel they are talking to an actual person
Go In Depth
Be as direct and in-depth with your email content as possible. No one wants to spend time investigating something that is not relevant to their wants or needs. Do not be vague in order to peak interest – this is a quick way to have people unsubscribe. If you have a property you are leasing space in, be sure to include the square footage and the location of the space.
Good Timing
Besides the content, one of the most important qualities of an epic CRE drip email campaign is strategic timing. A rule of thumb is to never send emails on Monday or Friday, because people are either getting ready for the workweek or are already in weekend mode. You have a much higher response rate on Tuesday, Wednesday, Thursday between the hours of 11:00 am and 4:00 pm.
Another popular trend with drip email campaigns is to send emails on the weekends or in the evenings, since there are less emails during this time, you have a higher open rate. Be mindful if you do choose this route, because some people find it inappropriate to send work related emails on the weekend.
Create Follow Up Messages
Don’t use a generic template email to send a follow up email. Personalize the content and refer to the recipient by name and be sure to mention any prior communication between the two of you. Send the follow up email in the same email thread as the original message as well so that the recipient can reference it.
Creating an epic CRE drip campaign that is successful and resonates with your prospects and clients isn’t hard – it just takes planning and creativity. Make sure you are targeting each specific client in every message to increase your response rate.
ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.