With the first quarter of 2017 coming to a close, you might be thinking about how you can improve your marketing plan moving forward. Email marketing is one of the most cost effective ways to reach a large number of people with a single click, so many businesses and real estate professionals have shifted more towards email marketing than traditional print media.
Quick Tip #1 Build Up Your Email List
The first step towards launching a successful email marketing campaign is to build up your email list. In order to do this, you will need to come up with a way to draw people in. Two popular ways to do this are to set up a giveaway or offer a regularly scheduled newsletter. Discounts and other promotions can also make these strategies more successful. You need to make people want to be a part of your email list. They are more likely to do this if you offer them something concrete and specific.
Quick Tip #2 Include a Call to Action
Consider what value you are providing to your reader, and think about what you would like the reader to do in response to your email. Make sure your emails clearly lay out your expectations for the recipients. An easy way to do this is to make sure that you send an informative follow up email to anyone who signs up for your mailing list. If you promise weekly, daily, or monthly updates, make sure that you follow through on your long term obligations. When possible, make sure that your clients are receiving informative articles in addition to your sales pitch. Do not just talk to them when you have something to sell.
Quick Tip #3 Pay Attention to What Works
Most service providers offer some sort of analytic software. The two most important metrics are the CTR, or click through rate, and the number of unsubscribes. If your click through rate is high, then you know you are distributing something that is valuable to your client base. Alternatively, if your unsubscribe rate is high, you might want to rethink your marketing strategy. Pay particular attention if there is any one email that sparks a wave of unsubscribes.
Quick Tip #4 Divide Your Email List into Focused Groups
If you offer more than one service or cater to more than one group of clients, you might want to consider forming more than one email list. For example, previous customers might be interested in different information than new prospects. Consider your target audience for every email blast. Using a “segmentation” strategy can help to improve your CTR, making your email marketing campaign all the more successful.
Once you have built up your email list and settled on a series of weekly or monthly newsletters, you will be in a good position to build a relationship with both new prospects and existing clients. After all, building relationships and growing your client base is one of the most important steps towards a successful career in CRE.
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