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5 Ways to Build Relationships with Leads in a Digital World

Table of Contents

When building a successful real estate business, it’s important to maintain healthy relationships with your prospects and clients, especially in a technology-driven world where there is less face-to-face interaction. So how can you build relationships with leads in a digital world? Let’s find out.

Send Drip Marketing Campaigns

People check emails constantly, which makes it one of the most successful forms of communication. A great way to establish a relationship with leads is to add them to your drip marketing campaign list. This way, they will receive valuable information from you on a weekly, monthly or quarterly basis when you send out your newsletter. Use your CRM to create fabulous newsletters with information on the market, popular neighborhoods, featured home listings you have, or real estate trends.

Interact on Social Media

Establish a strong digital presence and interact with clients and prospects on social media sites such as LinkedIn, Facebook or Twitter. Share articles, post listings and engage with your audience on social media. This is a fun, free and casual way to continue to build relationships with leads. Try to spend at least ten minutes a day on social media to stay relevant and interact with your leads. You never know what information is out there that you could utilize in your next listing meeting.

Send a Quick Text

This one may seem like a stretch, but more and more people are favoring communication via text rather than over the phone. Follow up with a lead with a text message to give them the time to respond when they aren’t busy and to give them an easy line of communication with you. Texting is a less formal than a phone call or email, but is still a great way to communicate with leads.

Advertise Online

One of the most exciting features of ProspectNow is digital marketing via online ads. ProspectNow will place your ads directly in front of leads and will market to your targeted audience of likely sellers and refinancers as they browse the internet. This gets you in front of the people who you want to work with and ProspectNow’s software makes it easy.

Start a Blog

A blog is a unique platform that you can add to your business website. Leads can revert to your blog for information and to get to know your business and your personality better. This is a great way for you to have full control over content and to offer a closer look into how you work. Blogs can be on any topic from hot neighborhoods to home renovation tips. You can include your blog posts in your newsletter to drive more traffic to the blog as well.
ProspectNow is the most effective prospecting system in real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

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