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How Residential Roofers Use AI

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how to market a roofing company

For your roofing business, more clients mean more conversions and further growth. However, to market yourself to property owners efficiently, you will need to answer this question—why should the homeowner prefer to hire your roofing services? The right answer to the question will depend on your ability to market your brand. Figuring out how to market a roofing company can be a tedious endeavor.

Fortunately, AI systems can enable you to extract valuable data that will help market your roofing business and reach new clients. Research shows that investment in AI marketing has increased over the years with a 155% rise in AI adoption in sales and marketing. ProspectNow is the first platform to use predictive modeling and marketing technology to provide real-time real estate sales and brokerage. Presenting its data in a user-friendly single-page overview, ProspectNow can extract comprehensive real estate information from your region or target market and relay it as a simple one-page overview.

What Is AI?

Artificial intelligence (AI) is a type of technology that runs on specific logical algorithms to draw coherent conclusions on its own. Today’s version of AI technology runs on complex algorithms and predictive analytics software to draw the most educated guesses about future scenarios. The annual AI growth is projected to be 33.2% between 2020 and 2027.

Using AI In A Roofing Company

AI solutions have influenced nearly all aspects of the real estate industry. The common ways AI is being used in the real estate industry today are.

  • Lead generation: Real estate agents make use of AI to generate organic leads. It saves on their time and offers filtered leads, which are more likely to be fruitful.
  • Easing the home search process: AI is useful in narrowing down the home search by criteria such as the number of rooms or location.
  • Managing customer interaction:  40% of customers prefer phone interaction, but it’s expensive to set up a call center to handle these kinds of calls.  Savvy roofing companies are using lifelike AI phone receptionists that are custom trained to the roofing business.  These AI agents are a fraction of the cost of hiring an employee and work around the clock.
  • Transforming transactions: Streamlining transactions is great for any business. Artificial intelligence enables realtors to keep track of their business’s transactions through scheduled automatic reports.
  • Property valuation: The process of property valuation can be tiresome. AI enables you to predict future property prices. Automated valuation models also gather data on crime rate analysis, transportation options, and school district ratings to help you decide which property best suits your preferences.

The Benefits of ProspectNow’s AI to Your Roofing Business

Your roofing business marketing strategy needs a set of AI features to offer optimum returns. 40% of businesses that use AI for marketing agreed that AI led to improved customer experience. According to Dan Beer, the top 150 team leader in the US, ProspectNow makes the difference between being as effective as possible—or just like any other agent. ProspectNow uses a 3-step process to sell your business out there and attract the right clients.

  • Identify: Machine learning combined with targeted search filters allows you to quickly identify the most desirable prospects for your business.
  • Engage: Contact your prospective clients directly through email, phone, and mail.
  • Grow: You can get great prospects and keep tabs on your existing clients from the convenience of your office or home. Here are some of the benefits your roofing business could enjoy from ProspectNow’s AI.

Targeted Property Search

In marketing, one of the most important aspects is finding the right audience for your marketing efforts. The ability to access lists of properties in your preferred region with the names, addresses, phone numbers, and emails of prospective clients is invaluable to your roofing business. ProspectNow was originally designed to cater to superstar real estate agents. Nevertheless, the system can be very fruitful for targeting residential property owners with roofing needs.

More Leads

In the roofing business, it is not rare to find yourself wasting valuable time on poor prospects. ProspectNow offers proven analytics that allows you to predict which off-market deals are more likely to close within the next 12 months and places them at the top of your list. You can choose to contact any of these prospects via email, phone, or send mail without leaving your station.

Advice for Your Decision-Making Process

ProspectNow’s algorithm allows you to make the best decisions in your marketing endeavor to grow your roofing business consistently. Quality data analysis helps when planning how to market a roofing company. With an advanced AI system, you get predictive analysis on the most likely roofing clients. Having information on which prospects are more likely to close can help impact your marketing decisions so you can target qualified clients.

Have a Competitive Edge Over Rival Roofing Businesses

Competition is always healthy. It pushes us to optimize our systems and rethink our strategies. However, without the right tools to advise your marketing decisions, your competitors will probably trample you. ProspectNow allows you to access real-time information on the most lucrative business opportunities, giving you an edge over your competition.

Switch to AI

It should never be complicated thinking about how to market a roofing company. ProspectNow has been around for over a decade (since 2008). The data that a roofing business can get from ProspectNow is a lot more expensive on other competing platforms. By using ProspectNow, users will close more deals, and therefore, make more money! ProspectNow is a vital tool for business success in the real estate industry, especially real estate marketing. ProspectNow is trustworthy, easy to do business with, and a provider of reliable data. Get your free trial today and explore new opportunities in growing your roofing business.

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