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Sales Scripts: Not Just for New Agents (and How to Land the Listing)

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Sales scripts certainly help new real estate agents. But sales scripts also can save even the most seasoned real estate agent time and help them land more listing appointments, which in turn lead to more sales. Why? Because having a solid sales script brings confidence in your sales efforts since you will know what to say, how to say it, and when to say it. So throw away the idea that sales scripts are only for new agents, and let’s take a look at how to use sales scripts to win listing appointments and new listings.

Offer Something Enticing

Offer something enticing with an urgent opportunity.
Hi, my name is _________ and I work for ______________. Are you the homeowner of __________? We have buyers currently very interested in purchasing a home in your neighborhood. Would you consider selling your home if you had a few buyers lined up?

Leverage a Recent Sale

This can help homeowners recognize that if their neighbors sold their home for a certain amount, they can too. Sometimes people choose not to market their home because they fear it will sit on the market for too long or that they won’t receive the price they want.
“Hello, I recently sold a property in your neighborhood at ________________ and was wondering if you have thought about selling your home if you knew you could sell it at a substantial price?”

Use a Referral

This type of script allows you to connect with someone based on common ground, whether you were referred by a friend, former client, or you have children who go to the same school. It has been proven that people are more likely to list their home with an agent referred by a friend or family member.
“Hi, this is ____________. We know each other from (event, party, etc.). How have you been? I was calling because, as you may know, I am a real estate agent, and I am touching base with friends and family to see if they have thought about upgrading, downsizing, or selling their home. Have you yourself considered it? Buyers are very interested in your neighborhood and it could be a great chance for you to sell your home quickly for a maximum profit.”
Having a sales script is not just for beginner real estate agents and can really help to drive the cold calling to a more successful and positive process. Using ProspectNow also can propel your lead generation efforts. Find owner contact information for properties that meet your desired criteria.

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