Generating commercial roofing leads can be tough especially if you are new to the business. With thousands of competitors, you need to make your business stand out. We’ve created 11 helpful ways to generate leads for your commercial roofing business.
1. Your Roofing Website
Your roofing website is a lead generation tool. Leads can locate you through search engines and links to your website. Your website should be listed on social media platforms, business cards, and advertisements.
Keywords are essential to online lead generation. Select keywords that are specific to the services you offer and what your target audience may be searching for. Use your location to narrow down the search. If your business is located in San Francisco, optimize for “San Francisco Commercial Roofing” rather than simply Commercial Roofing.
Make sure that your website’s home page includes an enticing call to action. There should be a lead magnet that you give away to collect the lead’s contact information. This could be a guide to commercial roofing, an infographic or the top ten things you need to know when replacing a commercial roof. Website visitors are great leads and you need to be able to follow up with them.
2. Engage on Social Media
Social media is becoming a great place to build rapport with leads. Businesses and individuals spend time lots of time on social media. Creating posts that inform your customers can help you build authority and trust with commercial roofing leads. It is a great place to showcase the quality of your commercial roofing projects which can help convert them.
Great content for social media posts:
- Pictures of recent jobs
- Tips on selecting roofing contractors
- Information on the best commercial roofing materials
- Promotions and Discount offers
- Answers to Frequently Asked Questions
3. Facebook Business Page
Many people like to check Facebook business pages to learn more about companies. Your Facebook business page should reflect your company’s brand and provide the necessary contact information to get in touch with you. You’ll want to include a professional cover photo, a concise About section and a call to action.
Facebook allows you to put a call to action just under your cover photo. You can choose from:
- Call Now
- Contact Us
- Sign Up
- Send Message
- Send Email
Link the call to action on a landing page on your website. This will allow you to collect their information and follow up with the leads. It will also provide them with information on your services.
4. Facebook Ads
One of the best Facebook ad strategies is to use a lead magnet to collect a person’s contact information. A post that advertises a free giveaway draws attention and gets many people to click. Create an ebook or infographic that provides owners with valuable information on commercial roofing that they may not know.
An infographic can be a visually appealing way to display statistics. They can be inexpensively created by freelancers on Fiverr or Upwork.
An ebook will create curiosity in your product. It is often a few pages and details information that may not be common knowledge. This is a great way to show your expertise in commercial roofing materials, contracts, repairs, etc.
Another great lead magnet is a checklist. Providing a lead with a checklist gives them a useful tool in deciding their roofing needs. It can also set you apart as an authority.
Commercial roofing lead magnet ideas:
- Top Ten Things to Look for in a Commercial Roofing Contractor
- What You Must Know About Roofing Before Starting a Job
- Roofing Repair Checklist – What You Must Do First
5. Retargeting with FB Pixel
Retargeted ads are advertisements that are going to be seen by people who have already interacted with a previous ad or website visitor. Retargeting increases the chances that leads will convert or interact with another one of your ads. It indicates that they have some interest in the roofing and liked the content that you put out in the past. Essentially, you are building rapport with them through social media.
Create custom audiences for retargeting with the following leads:
- Website visitors – 7 days, 14 days, and 30 days
- Landing Page visitors that did not convert
- Thank You Page Visitors
- People who engaged with other ads
6. Increase Visibility with Instagram
Instagram will increase your visibility and authority. It allows you to post more on-the-job content. You can use Instagram to take followers on a commercial roofing journey and display your operations. This will build trust and encourage people to contact you for projects.
Instagram is social media, so it is wise to engage with followers in order to convert them to customers. Encourage them to ask questions about commercial roofing. Share successful roofing stories with them. Give helpful tips to owners who may need a new roof. Keep it short and sweet. Most people on Instagram are mainly interested in photos.
7. Networking Referrals
Networking is a great way to connect with people who may have roofing needs. Attend a professional networking group, like Business Networking International (BNI) or join your chamber of commerce.
When attending a business networking event, make sure that you bring plenty of business cards. You’ll want to quickly exchange information with other potential referral partners.
Get to know people who share the same clientele as you, but don’t have competing businesses. Commercial realtors would make great referral partners because they are constantly interacting with people who are buying commercial buildings. Painters and other contractors may be able to refer your business as well.
8. Google Adwords
Google Adwords is a highly effective tool for generating commercial roofing leads. Creating a Google Adwords advertisement requires a bit of research on the keywords that your target market uses.
For your ad, it is important to use keywords with buyer intent. Avoid phrases like “How to repair a roof.” This is something a DIY person will search for. Instead, use the location and roofing. For example, “Seattle Commercial Roofing” or “Atlanta Commercial Roofing Repair.” This will focus on the people in your area who are looking for roofing services.
Most companies are using blog posts to connect with their target market. Blogging allows you to capture more organic SEO traffic. It also allows you to showcase your work and set yourself apart as an expert in your field.
Blogging can also be used to overcome common objections and provide answers to frequently asked questions. It is another place to display photos of your commercial roofing handiwork.
To generate more traffic to your website through blog posts, combine your best posts with Google or Facebook advertisements. Create Instagram stories with your blog posts to drive Instagram traffic to your website. Share your best posts with industry publications.
LinkedIn is the place to connect for business to business. You can use LinkedIn to discover networking partnerships and request introductions to leads. LinkedIn is often to search for the services. Make sure that your LinkedIn profile is SEO optimized for keywords your target market searches. Use the About section to detail the services that you provide.
Leads can request to connect with you through LinkedIn, but until you are connected, they can’t email you. Use your LinkedIn header image to provide an email for the leads to contact you so they won’t have to wait until you accept their request to connect.
Your About section is the place to detail what you do. It is a great place to connect with commercial real estate owners. Write about their pain points and explain how your services will meet their needs.
Direct mail is still a useful method for generating leads. You can gather lists of commercial real estate owners through real estate software, such as ProspectNow. Send owners a flier on the services that you provide or promotions that you are currently offering.
Successful direct mail fliers include your logo, an eye-catching headline, a graphic and an enticing offer. Include your website and phone number to make sure that leads can contact you.