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As winter approaches, it’s time to think about actionable ways to start filling your pipeline now. Historically, the real estate market begins to slow down in the wintertime, which is why it is crucial that you have a healthy pipeline full of quality leads. Here are three ways to fill up your pipeline this winter.

Utilize Technology

Tap into all of the benefits your blog and website can offer you. These two outlets can capture the attention of both your prospects and current clients. Use your blog and website to educate leads on how you can help them through the home buying and selling process. Through your blog and website you can capture contact information so you can continue to build communication and form a solid relationship. Once you capture the prospect’s contact information, you can then add them into your email contact list and send them your drip email campaigns, so that you are top of mind when they are ready to buy or sell.

You can also use ProspectNow’s software to put your online display ads directly in front of your most quality prospects. Your marketing will be targeted directly to the most likely sellers or buys as they browse the Internet looking for real estate.

Network Both Online and In Person

Network in person at events and also network online. Go to events in your area to network with prospects and other real estate agents to fill your pipeline. Network on social media sites such as LinkedIn, Twitter and Facebook. Establish a digital presence and really offer valuable insight to your followers – you never know who could be listening or observing your social media sites and some may even turn into clients.

Networking can benefit you in many ways:

  •      Generate referrals to grow your pipeline
  •      Establish yourself as a thought leader within the real estate industry
  •      Build your own personal brand

Reach Out to Old Contacts

Check your CRM and find out who you haven’t contacted within the last 90 days. Reach out to these clients and follow up with them to see if they have any real estate needs or if they have any referrals. Touch base by picking up the phone or send them an article you think they may be interested in. You never know which clients may be looking to sell their home or purchase a new home and you may be surprised at how many clients can give your referrals.

As the colder and slower months in the real estate market approach, it’s vital that you fill up your pipeline in order to increase sales and maintain a healthy bottom line for the upcoming winter season. By networking, utilizing technology such as ProspectNow and reaching out to contacts within your CRM, you can ensure your pipeline is full.

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.