Update Your CRE Marketing with Holiday Promotions: 5 Examples

The holidays are always an exciting time to increase your commercial real estate marketing efforts. There are so many unique and fun ways you can implement the holidays into your campaigns. These days of the year, people are more open-minded and willing to try new things. Leverage this altered mindset of consumers by really making an effort to update your CRE marketing with unique holiday promotions. Here’s how:

Host a Spooky Client Appreciation Event

Have some fun and host a fun Halloween client appreciation event. Provide Halloween-themed snacks and drinks and encourage guests to dress up for a fun happy hour. This can help you meet more potential clients and connect with your current clients in a fun and relaxed setting. After all, face to face marketing is the best kind of marketing around.

Thank You Giveaway / Giving Back to the Community

On Thanksgiving, you could do a giveaway to thank your loyal clients. Not only will this help you engage with your clients on a more personal level, but it will also keep you top of mind. A giveaway such as sporting event tickets or concert tickets are great item options. Send out an email asking for testimonials to enter the giveaway and you could add these testimonials to your website!

Another great option for Thanksgiving is to give back to the community and gather a group of clients to volunteer and help those in need. You can share this experience via an email campaign with your clients and prospects to not only help out your community, but also show clients and prospects that you are truly involved in the community you work in.

Holiday Cheer Campaign

On Twitter, you could do a 12 days of Christmas campaign and share unique imagery that relates each day to a commercial real estate trend or statistic. This is a great way to tie in the holiday but also add some fun and cheerful graphics to spice up your timeline. Not only will you spread holiday cheer, but you will also be informing your audience of important information relating to CRE.

New Years Eve Recap

For the New Year, take the time to implement a section in your newsletter to wish your clients and prospects a happy new year, but to also recap any major deals you were involved in throughout the year and any major market statistics you think they may be interested in.

Valentine’s Day Newsletter Love

Show your clients and prospects some love by implementing a client testimonial section into your newsletter to not only showcase your clients, but to also show how appreciative and happy they are with your services. Spread the love and add in a short blurb that details how much you appreciate your clients as well!

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

6 CRE Trends to Watch in 2018 (And How They Impact Your Prospects)

What does the commercial real estate industry look like in 2018? How will today’s emerging market dynamics affect the business in the long run? The commercial real estate industry saw incredible growth in 2016 and 2017 and CRE professionals and investors are anticipating another great year for the industry.

Let’s take a look at 6 CRE trends to watch in 2018 and how they will impact your prospects.

Millennials

Millennials want to live in the city and they flock to communities that “never sleep.” In addition, millennials are not shopping in the same way older generations do – they utilize e-commerce sites like Amazon to do their shopping, rather than spending time in the traditional shopping mall. This will help boost the e-commerce industry and will benefit online retail and industrial sectors. Big box retail chains will have to adapt to the e-commerce trend or risk going out of business. The number of large commercial retail locations surpassing 50,000 square feet is growing.

Mobile Workforce

We have all heard of the co-working trend continuing to make a splash as more and more companies utilize mobile work options. Co-working companies such as SPACES and WeWork are continuing to expand into suburban and urban markets to adhere to this flexible workforce. This trend is changing the office sector and how employees are utilizing the workspace. This will also affect how you should approach prospecting for potential clients looking for office space.

Workforce Diversity

Commercial real estate trends typically follow trends in the business world. As more minorities and women continue to occupy C-suites, commercial real estate companies will increase diversity among brokers and agents as well and will place increased efforts on diversifying when scouting top talent.

The Aging Population

The large baby boomer population will impact housing and healthcare. Boomers, specifically empty nesters, are moving to urban centers and leaving suburban neighborhoods in the dust. The boomers are also impacting healthcare through the expansion of medical retail, like urgent care centers and walk-in healthcare clinics. Obsolete strip malls are also being converted into healthcare centers across the country.

Mixed-Use Developments

Shared services such as Uber and Lyft and bike-sharing services are a huge reason populations are returning to living in urban centers. Mixed-use developments both in urban areas and suburban areas allow for a true live-work-play lifestyle that caters to both millennials and older generations who do not want to drive and want to live in a walkable area. Public transportation is shaping how and where people live and work.  

Alternative Financing

As banks continue to become more constrained about lending because of new regulations, private equity fund and other types of lenders will fill this void, although at higher rates.

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

4 CRE Technologies That Simplify the Sales Cycle

Commercial real estate technology is making the sales cycle simpler now more than ever before. Brokers and agents can now sell and list properties more efficiently because of these new and innovative technologies in the commercial real estate industry. Whether you’re looking to simplify the time it takes to qualify a prospect or want to improve your organization, follow-up and closing ratio, check out these four technologies that are simplifying the sales cycles for brokers and agents.

ProspectNow

ProspectNow is an online commercial real estate marketing platform utilizing predictive analytics to identify likely sellers, resulting in more listings, buyers and borrowers.  The platform database consists of over 120 million property owners and decision makers,  as well as their contact information including mailing addresses and phone numbers. Leasing specialists have access over 30 million commercial businesses to search for potential tenants. Banks, insurance companies, investors, roofers, and solar companies can all benefit as well.

ProspectNow is a complete marketing platform, including click-to-call capabilities, mailing tools and a CRM.

3D Technology

The sales process has never been simpler with 3D technology. If you are working with foreign investors looking at multifamily properties, the sales process can jumpstart with 3D technology that allows them to tour the property before visiting the property. This saves both you and the investor time and money during the sales process.

Matterport 3D virtual tours, one of the leading players in 3D tech, produce high quality video fly through of your listing to enhance the viewing of the property with drones that capture the context of the listings’ area to show the world around your listed property.

The Cloud

Leveraging the cloud means leveraging efficiency for brokers. Information about the client, property and sale, along with comps, presentations and photographs, etc. can all be accessed with the click of a button on any mobile device. Brokers and agents are no longer restricted to their desks to work – they can be at home, on the go or travelling and still be able to access all of their information. The cloud has shaped commercial real estate because of its easy access and the efficiency it offers brokers who work in multiple areas.

Customer Relationship Management Systems

CRM platforms specifically designed for the real estate industry come fully loaded with core features to help your and your business become more successful. You’ll have features such as reporting, email marketing, commission tracking, action plans, transaction management, document and media storage and more.

CRMs offer pipeline management, deal tracking, tenant/landlord matching, comparable reporting and an investor database to make the sales process easier and more efficient for brokers and agents. Many CRMs can be accessed from anywhere, making the sales process easier and more efficient.

Get Going in the Right Direction

Technology has etched out the new landscape for commercial real estate and has changed the way brokers and agents work through the sales process for the better. Whether brokers are dealing with foreign investors, are constantly travelling or simply have too many clients to keep up with on their own, technology has made the sales process easier and more efficient.
With systems like these brokers can sell more properties, keep up with clients and become more efficient in order to grow their business and become even more successful in the commercial real estate industry.

4 Actionable Strategies for Winning Expired Listings

ProspectNow, Listings

In the commercial real estate game, many have tried the expired listing strategy and have failed. But, when executed correctly, an expired listing strategy can fuel your bank of listings, help you acquire more contacts and drive traffic to you and your brokerage. If you are ready to up your game in commercial real estate, use these 4 actionable strategies to win expired listings.

#1: Know the Expectations

The commercial property listing you’re going after expired for a reason – whether the price was too high, it was in poor condition, the agent didn’t do a good job or a number of other factors. The prospect selling the property could have a negative opinion on the real estate profession because their agent failed to sell or lease their property.

In order to gain the client’s trust, you must go in knowing that expectations will be higher and you must prove to the client that you can sell or lease their property by offering a different and more effective approach.

#2: Have a Good Attitude

The seller isn’t looking for someone to post their commercial property online and leave it at that. They are looking for someone who can sell their commercial property as soon as possible. For many unsold commercial real estate properties, the price is the biggest factor in why the property hasn’t sold. Explain to your client respectfully the reasons why the price needs to be lowered and show compassion for this decision.

Don’t hit your client with an extremely low selling price without reasons for the extreme price drop, even though it’s necessary. Convey your confidence that you can sell the property and keep a positive attitude, regardless of how defeated the client may feel.

#3: Stay Consistent

Many sellers with expired listings don’t want to immediately jump back into the real estate market and often wait weeks or a month to start setting up appointments with agents again. As time passes, the amount of callers decrease, so it’s important to stay consistent and persistent with the sellers.

Show the seller that you are truly interested in selling their commercial property by continuing to stay in contact with them no matter how long it takes for them to meet with you. Call the seller a few times a week to secure an appointment. If you stay consistent and persistent, you will gain more expired listings and you will increase your sales.

#4: Keep at It

Stay on top of your prospecting system daily. Work on the current expired listings and past expired listings and be sure to contact hot prospects daily. The more contact you have with the sellers the more they’ll know that you are serious about selling their commercial property.

Develop a strategy and relay that strategy to the client to show them that you have a game plan to free them of the property they still own. Many sellers have moved to a new location and feel as though the property they didn’t sell has now become a burden to them – prove that you can sell the listing efficiently and quickly with the maximum profit possible.