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Is Direct Mail an Effective Marketing Strategy in Real Estate?

Everything You Need to Know About Real Estate Direct Mail  Before the internet, direct mail was the No. 1 marketing technique for real estate professionals. However, new technologies like email and social media soon replaced real estate mailers as the preferred method for generating leads and increasing awareness. Research from 2019 reveals that while direct […]

Will Mortgage Rates Drop in 2023?

Market Prediction: Will Mortgage Rates Drop in 2023? During the pandemic, the average rate for a 30-year mortgage was 2.68%. Today, it’s sitting at around 6.3%. These rising interest rates and sky-high housing prices have left many investors and potential buyers worrying about affordability. The critical question is: will mortgage rates drop in 2023? Unfortunately, […]

What Do Higher Interest Rates Mean for Your Real Estate Business?

What Do Higher Interest Rates Mean for Your Real Estate Business? Experts predict that the Federal Research will hike interest rates to at least 4% by the end of 2022 and stay at that level throughout 2023. The catalyst behind the current rate changes is inflation, which happens when the cost of prices and services increases.  High-interest […]

How Can Rising Interest Rates Affect Your Seller?

The U.S. Central Bank hiked interest rates by three-quarters of a point in September—the third rate increase in 2022. When writing this blog post, costs for property buyers had reached 3-3.25 percent after being near zero until the spring. Experts predict rates to be at least 4 percent by the end of the year. These rate increases are problematic for buyers […]

Will Your Mortgage Broker Leads Be Affected By High-Interest Rates in 2023?

Photo credit It’s safe to say federal interest rates have been anything but consistent over the last year. As of Friday, October 21, the current average rate of a 30-year fixed mortgage is 7.32 percent—up 15 basis points from the previous week. That’s because the U.S. Central Bank raised the federal interest rate by three-quarters of a point back […]

5 Tips on Building a Real Estate Lead List

5 Tips for Building a Real Estate Lead List Your leads list is perhaps the most important document in your real estate business. It contains the names and details of property owners in your market that might provide a return on your lead generation investment. By maintaining and updating this list over time, you can […]

What Do High-Interest Rates Mean, and How Can They Impact Your Real Estate Business?

What Do High-Interest Rates Mean, and How Can They Impact Your Real Estate Business? With the Federal Reserve warning of further interest rate increases in the coming months, consumer demand for property purchases might drop—impacting your real estate business. Increased residential and commercial real estate interest rates can make properties more expensive for buyers already experiencing an […]

The Ultimate Guide to Real Estate Farming

What is real estate farming? If you’re new to real estate, you might not have heard the term “farming” before (except in your real estate course). But you might not remember exactly what the term means, given you’ve had to memorize tons of other real estate terms and concepts. If you’re a new investor, you […]

What is PITI (Principal, Interest, Tax, Insurance) ?

Buying a home is still on the to-do list of many Millennials and Gen Zers — the next two generations in line to make huge purchasing decisions in the coming years. And that’s great for not only home buyers, developers, and a host of other professionals in the real estate industry, but it’s also great […]

How Residential Roofers Use AI

For your roofing business, more clients mean more conversions and further growth. However, to market yourself to property owners efficiently, you will need to answer this question—why should the homeowner prefer to hire your roofing services? The right answer to the question will depend on your ability to market your brand. Figuring out how to […]