5 Residential Real Estate Blogs to Follow Today

The web is full of content that can help real estate agents up their game and close more sales. There are plenty of blogs to reference for real estate agents just starting out or in the prime of their career. Let’s take a look at five residential real estate blogs to follows today.

Bigger Pockets

The Bigger Pockets blog covers a wide range of topics that touch on almost every aspect of residential real estate. You can learn everything from how to start investing in real estate as a millennial to what is the best color of interior paint for home flipping to attract the most buyers. This blog also has over a dozen contributors for all kinds of different perspectives and fresh takes.

Inman News

Inman News is one of the industry leaders when it comes to real estate information. One thing this blog focuses on immensely is the use of technology and the amount of data that is featured in their articles is something every residential real estate agent can use in email campaigns, etc.

Realtor.com

Realtor.com covers all kinds of residential real estate topics from hot décor trends to hard statistics about the current housing market. You can truly find anything and everything on the Realtor.com blog and you can expect to find current research and market reports that will be crucial in pitching to potential clients on why you should earn their business. The more educated you are on the neighborhoods and markets – the more credibility you will have with potential clients.

Trulia

Trulia offers great takeaways with their blog such as how to target very specific people and instances. A great example are blogs that speak to specific topics like “finding an apartment in San Francisco.” This is a great blog that doesn’t have lengthy articles and can be digested quickly for busy real estate agents.

NAR’s Blog

The National Association of REALTORS offers a large supply of blogs about particular real estate topics. The Bits & Bytes blog features tech trends and tips from the Center for REALTORS Technology. The Source targets commercial real estate, Resort Life speaks to resort properties and the NARS Newsline is where you can find all of the latest real estate news. These are just a few of the many blogs on the site and you could find info on just about any topic you could imagine.

It’s important for real estate agents to constantly be up to date on all of the current trends and statistics regarding the market they work in. The more knowledgeable you are, the more your clients will trust you and continue to work with you. These blogs offer the perfect nuggets of information agents can digest quickly and easily during their busy work day or when they’re off the clock.

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5 Email Examples for Staying Top-of-Mind with Clients

Email marketing has been proven to attract prospects and keep real estate agents top-of-mind for both clients and prospects. It’s no surprise that people spend the majority of their workday checking and responding to emails, which is why having the perfect email campaigns to send will help you grow your client list and truly reach your audience.

Here are five email examples for staying top-of-mind with clients and helping build rapport.

The Who Email

When it comes to real estate, you want your clients to trust you and feel connected to you. Use this email to let people know who you are. Offer insight into your interests, your specialties, your background and your proven success rate. This is also a great place to include client testimonials.

The What Email

What makes you unique compared to competitors? What can you offer that they don’t? Clients want to work with people who they feel truly understand their wants and needs. Give them an overview of what your services are and what you specialize in. Include specific neighborhoods, home sizes, home types, etc. to give a more detailed overview of how you help your clients.

The When Email

Build rapport by giving your clients and prospects valuable information. Give details on events coming up in the area and mention great spots to eat or hang out in surrounding areas. You can also highlight when your upcoming open houses may be and include small photos and descriptions of the homes. You may also send out an email that features events in specific neighborhoods to give a closer look at the community vibes.

The Why Email

This may be the most important email you send to build rapport. This is your elevator pitch – why should they choose you to help them sell their home or purchase their home? This is a great place to highlight a recent closing and give details on the transaction and info on how you helped the customer find their dream home or sell their home.

You can also include testimonials and recommendations in this email as well. This can help turn a prospect into a client – especially if the situation is similar to the prospect’s situation, whether it be needing to sell quickly or wanting to buy a home in a popular neighborhood.

The Trends Email

Send an email with your thoughts on recent trends in the area you work in. Back your opinions up with facts and really do some research to establish yourself as a thought leader in the real estate industry. This will help grow rapport with clients and prospects and will keep you top-of-mind as a resource for all things real estate and market related.

ProspectNow is the most effective prospecting system in commercial real estate and can help you expand your brand online. Contact us today with any questions you may have and try out a demo to see how our software can help you boost your sales.

Five Best Practices for Real Estate Prospecting

Before you start strategizing your next prospecting plan, be sure to consider these five best practices for real estate prospecting. Your Rolodex will thank you.

#1: Ask for Referrals

Referrals are one of the easiest and most effective ways to make a sale because the referral already has trust in you due to your current client’s positive feedback to them.  However, even “cold referrals” can be really valuable.  For example, say you are cold calling and you get someone that says “I am not selling my property”….you can always say, “Ok, no problem.  I am representing a few buyers right now that are looking to invest…you would not by any chance know anyone who might be selling would you?”  Often times, you will get a positive response.

One of the most interesting things about childhood is that children are always asking for what they want.  If I had a nickel for every time my son asked me, “Dad can I play Minecraft?”, I would not be writing this blog right now.  Somehow adults lose this skill, so we really need to channel this and get comfortable asking for what we want.

There is no shame in doing so. Whether you’re looking for an online testimonial or want to be connected to a client’s sphere, it never hurts to show your ambition and drive.

#2: Time is of the Essence

Prospects need to be contacted quickly.  A recent study by InsideSales.com indicated that even waiting five minutes longer in contacting a lead can reduce your chances of making contact by 400%!   The same is true with referrals, very day you let pass by without contacting your referral, the less chance you have of making a sale. Contact your referrals within two business days, or sooner if possible.

#3: Prospecting from every resource

As mentioned, the days of real estate prospecting via telephone only are over. By limiting your prospecting to only phone calls you lose a lot of potential prospects. Reach out with other avenues such as text, email, snail mail, and  media.  Lately, I have found that DMs on Twitter are a great way to make contacts.  The wider your range, the more prospects you open up to gaining and building your client list.

Depending on the type of prospect, you’ll want to evaluate and choose which method you think would be most effective for that type of prospect. Many people will via their preferred medium.

#4: Deal with Rejection

Rejection is a badge of honor!  The world belongs to those willing to put themselves out there.  This is how we grow and learn and get better.  Dealing with rejection is like exercise, the more you do it the stronger you become.  I actually think this may be one of the most important skills in business.  It means you can be resilient and nimble.

#5: Devote Time

If you take nothing else away from this blog, take this:  Go to your calendar and set a time where you plan to prospect.  Block it out as if it’s the most important meeting of the day.  If you do this daily, you will see huge changes in your business.

The amount of time each real estate agent professional spends on prospecting may vary depending on how long they’ve been in the business, what their immediate goals are, etc., but you should dedicate at least an hour a day to prospecting. This will give you better consistency and results, while reducing your chances of a dry period.

About ProspectNow

ProspectNow is an online real estate database of 100 million property owners, including phone numbers, mailing addresses, building details and 30 million commercial tenants. The platform caters to anyone marketing to property owners or businesses – including brokers, investors, banks, insurance companies and more. Unlike other databases, ProspectNow provides phone numbers and names of the key decision makers of the property, as well as a CRM or export capability. Learn more!