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How Does Predictive Analysis Work?

In the past, real estate professionals predicted market trends using historical data and their own experience in the industry. Some turned to their “gut feelings” to make key decisions. Often, they made accurate predictions about the real estate market and helped guide their clients accordingly. But even the best real estate professional could not predict […]

Reonomy vs Apto Review

Reonomy and Apto are two tools that some real estate professionals use to bridge this gap and help them make informed decisions, capture leads, and track their progress.

Sales Scripts: Not Just for New Agents (and How to Land the Listing)

  Sales scripts certainly help new real estate agents. But sales scripts also can save even the most seasoned real estate agent time and help them land more listing appointments, which in turn lead to more sales. Why? Because having a solid sales script brings confidence in your sales efforts since you will know what to say, […]

Winning Expired Listings: 4 Tips for New Agents

The MLS contains many expired listings, and each is a true opportunity to gain a new client and land another closing. For sellers, it can be frustrating to go through the process of putting a home on the market only for it to sit on the market and not sell – this just gives you […]

5 Ways to Build Relationships with Leads in a Digital World

When building a successful real estate business, it’s important to maintain healthy relationships with your prospects and clients, especially in a technology-driven world where there is less face-to-face interaction. So how can you build relationships with leads in a digital world? Let’s find out. Send Drip Marketing Campaigns People check emails constantly, which makes it […]

5 Smart Ways Agents Can Improve Their Prospecting Calls

Prospecting calls have one goal: to convert the potential client into an actual client. Whether you love prospecting via phone or not, as a real estate agent it is one of the biggest parts of your job so it’s important that you are at the top of your game every time you pick up the […]

Agents: Bookmark These 10 Sources for Free Stock Photos

There is no better time than now to step up your marketing game. With a new year, you can explore more options for how to improve your marketing technique by making your newsletters, website and email campaigns more visual with free stock photos. We have compiled a list of sites that offer free stock photography […]

4 Tips for CRE Agents Trying to Excel at Hyper-Targeted Marketing

Hyper-targeted marketing can be the key to your success when working to find and present your message to the ideal prospective sellers in your market. In a technology-driven world, there are so many options for sellers, making the competition fiercer than ever before. Let’s take a look at four tips for CRE Agents trying to […]

4 Tips Residential Agents Can Use for Landing Expired Listings

A simple MLS query will bring up plenty of expired listings, each offering a new opportunity for you to make another sale and gain a new client. Sellers have just been through the process of trying to sell their home and working with an agent who was not successful, so they are more than likely […]