14 Must-Download Productivity Apps for Real Estate Agents
It’s been a rough year. But you can update your real estate agency’s tech stack and get ready for a productive new year. Technology keeps getting better, and so do productivity apps for real estate agents. New apps and old standbys keep agents on task, attaining goals, and meeting timelines. All of which lead to […]
3 Reasons You Don't Need a Script When Cold Calling Prospects
The cold call is a time-honored way to find new opportunities and clients, but like many long-standing practices, we sometimes view it very narrowly. Methods for cold calling can differ; how the task is accomplished is up to you. For many of us, there’s a certain level of security in having a script for making […]
5 Old School Lead Qualifying Tactics that Still Work in a Digital World
Most real estate professionals don’t have time to chase leads that are going nowhere. But, how can you pre-qualify the lead to know if it’s worth your time? Nearly 70% of sales leads end up being trial balloons and not serious prospects. That adds up to hours and hours of lost productivity chasing leads that […]
8 Ways to Successfully Prospect via Email
Digital marketing is about a number of different online mediums. But don’t let prospecting via email get lost in the shuffle. This may be the original form of online marketing, but it’s nonetheless still one of the most effective ways to market any business. Eighty percent of business professionals rely on email marketing, and insist […]
5 Ways to Effectively Speed Up Your CRE Sales Cycle
CRE sales involve monitoring listings, prospects, and transactions at a variety of stages. It’s always desirable to speed up the process wherever possible, and how we find and deal with prospects is one area where much can be done. Identifying potential customers could be a full-time job. The tools we use for this task have […]
The Effective Use of Social Media in CRE Business
Sometimes you have to spend time to save time. This holds true for many aspects of the commercial real estate business, and brand building is certainly no exception. It is well worth your while to invest some time in making others familiar with whom you are and what you do. One very cost-effective way to […]
4 Tips for Marketing Your CRE Property to Investors
With technology developing at a furious rate, our options for marketing in CRE are expanding daily. Investors are becoming more and more sophisticated, with access to tools of their own for verifying information and comparing properties. Reaching this niche of buyers requires a marketing strategy that provides a clear picture of a property’s potential returns, […]
5 Ways Technology is Fueling Increased Productivity in CRE
For the last half-decade, developments in technology tools for CRE have been coming at a rapid pace. New digital solutions are addressing problems we’ve faced for years, as well as new ones created by our changing industry. Adoption of appropriate devices and software improve efficiency, accuracy, security, access, and transparency. CRM platforms, listing services, property […]
Don't Be a Spammer: 7 Tips for Prospecting via LinkedIn
Social media governs a lot of the decisions people make these days. People give great consideration to comments left by previous customers on business sites. A survey from the NAR showed that 42% of all homebuyers started their search online in 2015. The influence of online information has never been greater. Given that influence, it […]
6 Specific Scripts for Closing an Appointment Over the Phone
Patience is the byword for successful conversion of prospects. It’s a process, and though things can sometimes move quickly, most contact with prospective customers is gradual. The Wise Guys blog published a piece a couple years ago that gives a great overview of how to make progress with new prospects. They emphasize the importance of […]