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How Many Americans Are Renting VS. Buying?

How Many Americans Are Renting VS. Buying? Nearly 3 in 4 renters say they want to own a home, yet less than half can afford to buy a home in their area. This narrative of low affordability is not new, but it echoes louder than ever following the pandemic, where we saw sky-high housing prices. […]

Less Homes Being Built and How it Affects the Market

Will Fewer New Construction Homes Impact the Market? Low mortgage rates during the pandemic sent the housing market on an unprecedented run. Now, with buying power and mortgage affordability plummeting, the demand for homes is falling. However, prices remain elevated and complex factors on both sides of the equation could lead to a different outcome […]

The Last 5 Years of the Housing Market Cycle

Can the Housing Market Cycle of the Past 5 Years Help Predict the Future Market? Real estate follows fairly predictable cycles. However, the pandemic of 2020 unseated the fairly steady housing market patterns established in recent years. This instability can make it challenging to predict when to enter the market, whether you’re buying a home […]

Find the Most Lucrative Off-Market Listings in 2023

Finding Off-Market Listings in 2023 Most people looking for properties typically follow this trajectory: They check a real estate marketplace like Zillow or Redfin with properties from multiple listing services. They contact the realtor or real estate agent that listed the property on a multiple listing service (MLS). When they’ve settled on a few potential properties, […]

What is an AVM in Real Estate?

What Is an AVM in Real Estate and Should I Trust it? Calculating a home’s fair market value has never been an exact science. Traditionally, the process is quite time-consuming, with people having to pull “comps” (comparable homes) and evaluate factors like lot size, square footage, age, and location. There is a level of subjectivity […]

4 Ways Realtors Can Use Digital Marketing to Increase Sales

4 Ways Realtors Can Use Digital Marketing to Increase Sales No realtor can ignore digital marketing for sales. Marketing your services online helps you generate new leads and close more properties. Some marketing methods, however, are more successful than others. Learn the best digital marketing for real estate techniques that drive sales below. 1. Email […]

Finding Motivated Sellers in Your Market Region

Finding Motivated Seller Leads in Your Market Region A motivated seller wants to sell their property quickly for cash. These sellers are more likely to accept below-market offers from buyers. This can speed up a real estate transaction and free up resources for your agents. Instead of a property sale dragging on for months, you […]

Seasonal Real Estate Guide

Seasonal Real Estate Guide: How To Know When To Buy or Sell a Home The real estate market (just like the weather) can change with the seasons. Typically, sales activity slows down in the winter and picks back up in the summer, depending on the area. Prices tend to be above-trend in those summer months, […]

What is Fair Market Value in Real Estate?

Whether you’re an investor, a broker, or someone who wants to buy a home for personal use, buying a house is a long process. That means you need to do as much due diligence as possible to ensure that you’re making a sound investment — rather than one that will bleed you dry and leave you […]

What Is Virtual Real Estate in the Metaverse?

When you think of booming real estate markets in 2022, your list of locations probably includes cities like Austin, Dallas-Fort Worth, Nashville, Phoenix, and Atlanta. Those markets certainly have a lot to offer real estate agents, mortgage brokers, and investors interested in residential property. One of the hottest real estate markets isn’t in these or any […]